Justtag Group - Fuel your campaigns with precision-targeted data!

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360 as well as Xandr. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Turn data into action with hyper-targeted audience insights (FI market)

Unlock precision marketing with data-driven audience insights. Reach the right people, every time. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed especially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Maximize your impact with audiences that matter!

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkanen@justtag.com

How to use Justtag Nordics segments in Adform in Google Display & Video 360 and in Xandr.

automotive
			Name	Audience
			Automotive - Car Drivers	1 097 878	in 31 days
Automotive - Car Drivers lv People who own a car, leases a car or have access to a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Automotive - Car Drivers Segment ID: 8msl90uzmbz0
			Automotive - Car Enthusiasts	307 398	in 31 days
Automotive - Car Enthusiasts lv Audiences with an interest in motor sport and cars in general. Segment is based on online panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Automotive - Car Enthusiasts Segment ID: 8n3n43oaszxp
			Automotive - Car Owners	487 469	in 31 days
Automotive - Car Owners lv Car Owners. Segment name in DSPs: Justtag - LV - Automotive - Car Owners Segment ID: 8n3m9wsexcle
			Automotive - Does not Use a Car	228 963	in 31 days
Automotive - Does not Use a Car lv People who do not use a car . Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Automotive - Does not Use a Car Segment ID: 8o16axqqax75
			Automotive - Leased Cars	13	in 31 days
Automotive - Leased Cars lv People who use a leased car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Automotive - Leased Cars Segment ID: 8n3ock1p4fmq
business & household finances
			Name	Audience
			Business and Finance - B2B Decision Makers	103	in 31 days
Business and Finance - B2B Decision Makers lv B to B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Business and Finance - B2B Decision Makers Segment ID: 8msk0kjipniy
			Business and Finance - B2B Decision Makers of IT	16	in 31 days
Business and Finance - B2B Decision Makers of IT lv B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Business and Finance - B2B Decision Makers of IT Segment ID: 8n48ogt0atx0
			Business and Finance - Interested in Business and Economy	59 012	in 31 days
Business and Finance - Interested in Business and Economy lv This audience follows closely business life. Segment modelling is based on online panelists' responses as well as on net browsing content. Segment name in DSPs: Justtag - LV - Business and Finance - Interested in Business and Economy Segment ID: 8msk0kjipniv
			Demographics - Employment - Own Business	14	in 31 days
Demographics - Employment - Own Business lv People who run their own business. The segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Employment - Own Business Segment ID: 8nepd4r66g2n
			Personal Finance - Equity Investor	43	in 31 days
Personal Finance - Equity Investor lv People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Justtag - LV - Personal Finance - Equity Investor Segment ID: 8nq2zjo7lzfc
			Personal Finance - Financial Products and Insurance	14 925	in 31 days
Personal Finance - Financial Products and Insurance lv People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Personal Finance - Financial Products and Insurance Segment ID: 8o16x3tftnq9
buying intent
			Name	Audience
			Intent - Children's Wear and Accessories	25 997	in 45 days
Intent - Children's Wear and Accessories lv Audience that browses shopping sites of children's clothes and accessories Segment name in DSPs: Justtag - LV - Intent - Children's Wear and Accessories Segment ID: 8mhgej0ih60x
			Intent - Consumer Electronics (Lookalike)	160 447	in 31 days
Intent - Consumer Electronics (Lookalike) lv Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics. Segment name in DSPs: Justtag - LV - Intent - Consumer Electronics (Lookalike) Segment ID: 8o1kscr38zmx
			Intent - Home Decoration and Accessories	22 434	in 45 days
Intent - Home Decoration and Accessories lv Audience that browses shopping sites of home decoration articles. Segment name in DSPs: Justtag - LV - Intent - Home Decoration and Accessories Segment ID: 8neppbyrrxh9
			Intent - Men's wear	92	in 45 days
Intent - Men's wear lv Audience that browses shopping sites of men's clothes and accessories. Segment name in DSPs: Justtag - LV - Intent - Men's wear Segment ID: 8neppbyrrxh8
			Intent - Women's wear	34 095	in 45 days
Intent - Women's wear lv Audience that browses shopping sites of women wear. Segment name in DSPs: Justtag - LV - Intent - Women's wear Segment ID: 8n3mlpz7zevl
			Shopping - Active Online ShoppersNEW!	130 476	in 31 days
Shopping - Active Online Shoppers lv People who have visited online shopping sites at least two times within a month. Segment is based on browsing data. Segment name in DSPs: Justtag - LV - Shopping - Active Online Shoppers Segment ID: 8o16axqqax74
			Shopping - Early Adopters	61	in 31 days
Shopping - Early Adopters lv People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat
demographics
			Name	Audience
			Demographics - Age - 18-24	35	in 31 days
Demographics - Age - 18-24 lv Young Adults Segment name in DSPs: Justtag - LV - Demographics - Age - 18-24 Segment ID: 8mhg2k8piyww
			Demographics - Age - 25-34	180 242	in 31 days
Demographics - Age - 25-34 lv About thirties Segment name in DSPs: Justtag - LV - Demographics - Age - 25-34 Segment ID: 8n3m9wsexcl4
			Demographics - Age - 35-44	607 515	in 31 days
Demographics - Age - 35-44 lv About fourties Segment name in DSPs: Justtag - LV - Demographics - Age - 35-44 Segment ID: 8nepd4r66g2s
			Demographics - Age - 45-54	119 232	in 31 days
Demographics - Age - 45-54 lv About fifties Segment name in DSPs: Justtag - LV - Demographics - Age - 45-54 Segment ID: 8n3m9wsexcl5
			Demographics - Age - 55-64	290 728	in 31 days
Demographics - Age - 55-64 lv About sixty Segment name in DSPs: Justtag - LV - Demographics - Age - 55-64 Segment ID: 8nepd4r66g2t
			Demographics - Age - Men Over 44	194 751	in 31 days
Demographics - Age - Men Over 44 lv Men who are older than 44 Segment name in DSPs: Justtag - LV - Demographics - Age - Men Over 44 Segment ID: 8nesjgawu72v
			Demographics - Age - Men Under 44	244 705	in 31 days
Demographics - Age - Men Under 44 lv Men at age from 18 to 44. Segment name in DSPs: Justtag - LV - Demographics - Age - Men Under 44 Segment ID: 8nesjgawu72t
			Demographics - Age - Over 64	48	in 31 days
Demographics - Age - Over 64 lv Elderly Segment name in DSPs: Justtag - LV - Demographics - Age - Over 64 Segment ID: 8mhg2k8piywz
			Demographics - Age - Women Over 44	157 127	in 31 days
Demographics - Age - Women Over 44 lv Women who are older than 44 Segment name in DSPs: Justtag - LV - Demographics - Age - Women Over 44 Segment ID: 8nesjgawu72w
			Demographics - Age - Women Under 44	396 585	in 31 days
Demographics - Age - Women Under 44 lv Women at age from 18 to 44. Segment name in DSPs: Justtag - LV - Demographics - Age - Women Under 44 Segment ID: 8n3pfzdn0vs2
			Demographics - Education - High school or Tertiary or Tech college	49	in 31 days
Demographics - Education - High school or Tertiary or Tech college lv People with high school or tertiary or tech college education Segment name in DSPs: Justtag - LV - Demographics - Education - High school or Tertiary or Tech college Segment ID: 8nepd4r66g2u
			Demographics - Education - Primary or Secondary school	65	in 31 days
Demographics - Education - Primary or Secondary school lv People with primary or secondary school education Segment name in DSPs: Justtag - LV - Demographics - Education - Primary or Secondary School Segment ID: 8mhg2k8piyx3
			Demographics - Education - University or Postgraduate	177	in 31 days
Demographics - Education - University or Postgraduate lv People with university or postgraduaten education Segment name in DSPs: Justtag - LV - Demographics - Education - University or Postgraduate Segment ID: 8msj626az9a2
			Demographics - Employment - Full-time work	175	in 31 days
Demographics - Employment - Full-time work lv Full-time employed. Segment name in DSPs: Justtag - LV - Demographics - Employment - Full-time work Segment ID: 8nepd4r66g2m
			Demographics - Employment - Own Business	14	in 31 days
Demographics - Employment - Own Business lv People who run their own business. The segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Employment - Own Business Segment ID: 8nepd4r66g2n
			Demographics - Employment - Part-time work	28	in 31 days
Demographics - Employment - Part-time work lv Part-time employed. Segment name in DSPs: Justtag - LV - Demographics - Employment - Part-time work Segment ID: 8nepd4r66g2o
			Demographics - Employment - Retired	16	in 31 days
Demographics - Employment - Retired lv Retired people Segment name in DSPs: Justtag - LV - Demographics - Employment - Retired Segment ID: 8nepd4r66g2q
			Demographics - Employment - Studying	14	in 31 days
Demographics - Employment - Studying lv Students Segment name in DSPs: Justtag - LV - Demographics - Employment - Studying Segment ID: 8n3m9wsexcl2
			Demographics - Employment - Working	214	in 31 days
Demographics - Employment - Working lv People who are at work Segment name in DSPs: Justtag - LV - Demographics - Employment - Working Segment ID: 8n3m9wsexcl3
			Demographics - Family Type - Children's Age 13-17	55	in 31 days
Demographics - Family Type - Children's Age 13-17 lv Households with children aged 13-17. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Family Type - Children's Age 13-17 Segment ID: 8nernjiro603
			Demographics - Family Type - Children's Age 3-6	45	in 31 days
Demographics - Family Type - Children's Age 3-6 lv Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google). Segment name in DSPs: Justtag - LV - Demographics - Family Type - Children's Age 3-6 Segment ID: 8mslggwzqz14
			Demographics - Family Type - Children's Age 7-12	61	in 31 days
Demographics - Family Type - Children's Age 7-12 lv Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Justtag - LV - Demographics - Family Type - Children's Age 7-12 Segment ID: 8mslggwzqz15
			Demographics - Family Type - Children's Age Under 2	10	in 31 days
Demographics - Family Type - Children's Age Under 2 lv Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Justtag - LV - Demographics - Family Type - Children's Age Under 2 Segment ID: 8mslggwzqz16
			Demographics - Family Type - Children's Age Under 2	10	in 31 days
Demographics - Family Type - Children's Age Under 2 lv Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: AdQuota custom segment 3 Segment ID: aavdeu1cccqw
			Demographics - Family Type - Families with Children	197	in 31 days
Demographics - Family Type - Families with Children lv Families with Children Segment name in DSPs: Justtag - LV - Demographics - Family Type - Families with Children Segment ID: 8nepd4r66g2v
			Demographics - Family Type - Families with Children - Boys	59	in 31 days
Demographics - Family Type - Families with Children - Boys lv Families with Boys Segment name in DSPs: Justtag - LV - Demographics - Family Type - Families with Children - Boys Segment ID: 8mhg2k8piyx5
			Demographics - Family Type - Families with Children - Boys and Girls	60	in 31 days
Demographics - Family Type - Families with Children - Boys and Girls lv Families that have recognized to have both boys and girls Segment name in DSPs: Justtag - LV - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8msj626az9a3
			Demographics - Family Type - Families with Children - Girls	58	in 31 days
Demographics - Family Type - Families with Children - Girls lv Families with Girls Segment name in DSPs: Justtag - LV - Demographics - Family Type - Families with Children - Girls Segment ID: 8mhg2k8piyx6
			Demographics - Family Type - No Children	148	in 31 days
Demographics - Family Type - No Children lv Families with no children Segment name in DSPs: Justtag - LV - Demographics - Family Type - No Children Segment ID: 8msj626az9a4
			Demographics - Family Type - Women with Children	140	in 31 days
Demographics - Family Type - Women with Children lv Women with Children. Segment modeling is based on online-panelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Family Type - Women with Children Segment ID: 8n49exzcvap7
			Demographics - Gender - Female	798 340	in 31 days
Demographics - Gender - Female lv Females in Latvia. Segment modelling is based on net panelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Gender - Female Segment ID: 8msj626az9a0
			Demographics - Gender - Male	1 058 353	in 31 days
Demographics - Gender - Male lv Males in Latvia. Segment modelling is based on net panelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Gender - Male Segment ID: 8mhg2k8piyx0
			Demographics - Household Income - High	48	in 31 days
Demographics - Household Income - High lv People whose household income is within range of 13 000 - 19 000 Euros Euros per year. (1100-1600€ per month) Segment name in DSPs: Justtag - LV - Demographics - Household Income - High Segment ID: 8oca0mbczg1n
			Demographics - Household Income - Medium	62	in 31 days
Demographics - Household Income - Medium lv Households whose income is within range of 9 000 - 13 000 € per year (750-1100 € per month) Segment name in DSPs: Justtag - LV - Demographics - Household Income - Medium Segment ID: 8o16x3tftnp2
			Demographics - Household income - Very High	74	in 45 days
Demographics - Household income - Very High lv Households whose income is more than 19 200 € per year. (more than 1600 € per month) Segment name in DSPs: Justtag - LV - Demographics - Household income - Very High Segment ID: 8o16x3tftnp3
			Demographics - Household size - 1 person	39	in 31 days
Demographics - Household size - 1 person lv People who live on their own Segment name in DSPs: Justtag - LV - Demographics - Household Size - 1 person Segment ID: 8msj626az9a6
			Demographics - Household size - 2-4 persons	188	in 31 days
Demographics - Household size - 2-4 persons lv Household size with 2-4 persons Segment name in DSPs: Justtag - LV - Demographics - Household Size - 2-4 persons Segment ID: 8msj626az9a7
			Demographics - Household size - 5 or more persons	40	in 31 days
Demographics - Household size - 5 or more persons lv Households of 5 or more persons Segment name in DSPs: Justtag - LV - Demographics - Household Size - 5 or more persons Segment ID: 8nepd4r66g2y
			Demographics - Language - Latvian SpeakersNEW!	1 343 437	in 31 days
Demographics - Language - Latvian Speakers lv Latvian speakers. You can target Latvian speakers or combine this with other targeting groups. Segment name in DSPs: Justtag - LV - Demographics - Language - Latvian Speakers Segment ID: 8nez16hcfihx
			Demographics - Language - Russian SpeakersNEW!	1 014 338	in 31 days
Demographics - Language - Russian Speakers lv Russian speakers in Latvia. You can target Russian speakers or combine this with other targeting groups. Segment name in DSPs: Justtag - LV - Demographics - Language - Russian Speakers Segment ID: 8nq24r5kshpz
			Demographics - Personal Income - High	36	in 31 days
Demographics - Personal Income - High lv People whose personal income is within range of 9600 - 12 000 Euros Euros per year. (800-1000€ per month) Segment name in DSPs: Justtag - LV - Demographics - Personal Income - High Segment ID: 8nq3tjfh1b8i
			Demographics - Personal Income - Medium	16	in 31 days
Demographics - Personal Income - Medium lv People whose personal income is within range of 7200 - 9599 Euros Euros per year. (600-799€ per month) Segment name in DSPs: Justtag - LV - Demographics - Personal Income - Medium Segment ID: 8oca0mbczfzp
			Demographics - Personal Income - Very High	48	in 31 days
Demographics - Personal Income - Very High lv People whose personal income is more then 12 000 Euros Euros per year. (1000€ per month) Segment name in DSPs: Justtag - LV - Demographics - Personal Income - Very High Segment ID: 8o16x3tftnn3
			Demographics - Region - Outside RigaNEW!	337 035	in 7 days
Demographics - Region - Outside Riga lv People living outside of Riga region. Segment name in DSPs: Justtag - LV - Demographics - Region - Outside Riga Segment ID: 8nq6tl8mrb9i
			Demographics - Region - RigaNEW!	533 409	in 7 days
Demographics - Region - Riga lv Audience living in Riga region Segment name in DSPs: Justtag - LV - Demographics - Region - Riga Segment ID: 8nf3q1xx4n15
family life & home
			Name	Audience
			Demographics - Family Type - Children's Age 13-17	55	in 31 days
Demographics - Family Type - Children's Age 13-17 lv Households with children aged 13-17. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Family Type - Children's Age 13-17 Segment ID: 8nernjiro603
			Demographics - Family Type - Children's Age 3-6	45	in 31 days
Demographics - Family Type - Children's Age 3-6 lv Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google). Segment name in DSPs: Justtag - LV - Demographics - Family Type - Children's Age 3-6 Segment ID: 8mslggwzqz14
			Demographics - Family Type - Children's Age 7-12	61	in 31 days
Demographics - Family Type - Children's Age 7-12 lv Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Justtag - LV - Demographics - Family Type - Children's Age 7-12 Segment ID: 8mslggwzqz15
			Demographics - Family Type - Children's Age Under 2	10	in 31 days
Demographics - Family Type - Children's Age Under 2 lv Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Justtag - LV - Demographics - Family Type - Children's Age Under 2 Segment ID: 8mslggwzqz16
			Demographics - Family Type - Children's Age Under 2	10	in 31 days
Demographics - Family Type - Children's Age Under 2 lv Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: AdQuota custom segment 3 Segment ID: aavdeu1cccqw
			Demographics - Family Type - Families with Children	197	in 31 days
Demographics - Family Type - Families with Children lv Families with Children Segment name in DSPs: Justtag - LV - Demographics - Family Type - Families with Children Segment ID: 8nepd4r66g2v
			Demographics - Family Type - Families with Children - Boys	59	in 31 days
Demographics - Family Type - Families with Children - Boys lv Families with Boys Segment name in DSPs: Justtag - LV - Demographics - Family Type - Families with Children - Boys Segment ID: 8mhg2k8piyx5
			Demographics - Family Type - Families with Children - Boys and Girls	60	in 31 days
Demographics - Family Type - Families with Children - Boys and Girls lv Families that have recognized to have both boys and girls Segment name in DSPs: Justtag - LV - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8msj626az9a3
			Demographics - Family Type - Families with Children - Girls	58	in 31 days
Demographics - Family Type - Families with Children - Girls lv Families with Girls Segment name in DSPs: Justtag - LV - Demographics - Family Type - Families with Children - Girls Segment ID: 8mhg2k8piyx6
			Demographics - Family Type - No Children	148	in 31 days
Demographics - Family Type - No Children lv Families with no children Segment name in DSPs: Justtag - LV - Demographics - Family Type - No Children Segment ID: 8msj626az9a4
			Demographics - Family Type - Women with Children	140	in 31 days
Demographics - Family Type - Women with Children lv Women with Children. Segment modeling is based on online-panelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Family Type - Women with Children Segment ID: 8n49exzcvap7
			Demographics - Household size - 1 person	39	in 31 days
Demographics - Household size - 1 person lv People who live on their own Segment name in DSPs: Justtag - LV - Demographics - Household Size - 1 person Segment ID: 8msj626az9a6
			Demographics - Household size - 2-4 persons	188	in 31 days
Demographics - Household size - 2-4 persons lv Household size with 2-4 persons Segment name in DSPs: Justtag - LV - Demographics - Household Size - 2-4 persons Segment ID: 8msj626az9a7
			Demographics - Household size - 5 or more persons	40	in 31 days
Demographics - Household size - 5 or more persons lv Households of 5 or more persons Segment name in DSPs: Justtag - LV - Demographics - Household Size - 5 or more persons Segment ID: 8nepd4r66g2y
			Family and Relationships - Parenting	197	in 31 days
Family and Relationships - Parenting lv People in a stage of life of family and parenting Segment name in DSPs: Justtag - LV - Family and Relationships - Parenting Segment ID: 8mhg2k8piyxa
			Family and Relationships - Pregnancy and Babies	19	in 31 days
Family and Relationships - Pregnancy and Babies lv Families interested in having a child, are pregnant or have a baby. Segment modelling is based on net browsing content as well as online panelists' responses. (Not available in Google) Segment name in DSPs: Justtag - LV - Family and Relationships - Pregnancy and Babies Segment ID: 8n3ok16zqkau
			Food and Drink	9 192	in 31 days
Food and Drink lv People who love food and drink. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Food and Drink Segment ID: 8msj626az9ab
			Home and Garden - Gardening	48	in 31 days
Home and Garden - Gardening lv People interested in gardening Segment name in DSPs: Justtag - LV - Home and Garden - Gardening Segment ID: 8mhg2k8piyxb
			Home and Garden - Interior Decorating	175	in 31 days
Home and Garden - Interior Decorating lv People who are interested in redecorating their homes Segment name in DSPs: Justtag - LV - Home and Garden - Interior Decorating Segment ID: 8msj626az9ac
			Intent - Children's Wear and Accessories	25 997	in 45 days
Intent - Children's Wear and Accessories lv Audience that browses shopping sites of children's clothes and accessories Segment name in DSPs: Justtag - LV - Intent - Children's Wear and Accessories Segment ID: 8mhgej0ih60x
			Intent - Home Decoration and Accessories	22 434	in 45 days
Intent - Home Decoration and Accessories lv Audience that browses shopping sites of home decoration articles. Segment name in DSPs: Justtag - LV - Intent - Home Decoration and Accessories Segment ID: 8neppbyrrxh9
			Pets - CatsNEW!	360 854	in 31 days
Pets - Cats lv Audiences interested in cats. Segment modeling is based on net panelists' responses as well as site content browsing. Segment name in DSPs: Justtag - LV - Pets - Cats Segment ID: 8n49exzcvan8
			Pets - DogsNEW!	284 845	in 31 days
Pets - Dogs lv Audiences interested in dogs. Segment modeling is based on net panelists' responses as well as site content browsing. Segment name in DSPs: Justtag - LV - Pets - Dogs Segment ID: 8o1ipjtayw92
			Real Estate - Apartments	800 861	in 31 days
Real Estate - Apartments lv Households who live in apartments, either own or rented. Segment name in DSPs: Justtag - LV - Real Estate - Apartments Segment ID: 8msj626az9a8
			Real Estate - Home Owners	758 405	in 31 days
Real Estate - Home Owners lv Home owners (either house or apartment). Segment name in DSPs: Justtag - LV - Real Estate - Home Owners Segment ID: 8nepd4r66g2z
			Real Estate - Rented Flat or House	305 126	in 31 days
Real Estate - Rented Flat or House lv Households living in rented properties. Segment name in DSPs: Justtag - LV - Real Estate - Rented Flat or House Segment ID: 8msj626az9aa
			Real Estate - Town Houses and Farm Houses	702 288	in 31 days
Real Estate - Town Houses and Farm Houses lv People living in town houses or farm houses - either own or rented. Segment name in DSPs: Justtag - LV - Real Estate - Town Houses and Farm Houses Segment ID: 8n3m9wsexclb
interests & entertainment
			Name	Audience
			Content Channel - Social Media and Blogs	18	in 31 days
Content Channel - Social Media and Blogs lv Blog followers. Segment modeling is based on net browsing behavior. Segment name in DSPs: Justtag - LV - Content Channel - Social Media and Blogs Segment ID: 8nevyxt5v1pw
			Fine Art - Theater, Opera, Arts and Culture	945	in 31 days
Fine Art - Theater, Opera, Arts and Culture lv interest People who are enthusiastic of art museums, theater, classical music and culture. Segment is based on net browsing content. Segment name in DSPs: Justtag - LV - Fine Art - Theater Opera Art and Culture Segment ID: 8n3n43oaszxq
			Healthy Living - Nutrition and Wellness	43	in 31 days
Healthy Living - Nutrition and Wellness lv People who are interested in their well being and fitness and follow related sites regularly. Segment is based on net browsing content. Segment name in DSPs: Justtag - LV - Healthy Living - Nutrition and Wellness Segment ID: 8mhgx2v4p9rl
			Healthy Living - Organic and Sustainable LifeNEW!	26	in 31 days
Healthy Living - Organic and Sustainable Life lv Audience who is interested in sustainable lifestyle. Segment name in DSPs: Justtag - LV - Healthy Living - Organic and Sustainable Life Segment ID: 8n44xw7o91le
			Hobbies and Interests - Books and Literature	1 308 294	in 31 days
Hobbies and Interests - Books and Literature lv People who are interested in books and literature. Segment modelling is based on net panelists' responses or is on net browsing content. Segment name in DSPs: Justtag - LV - Hobbies and Interests - Books and Literature Segment ID: 8nes9isvh125
			Hobbies and Interests - Fishing	18	in 31 days
Hobbies and Interests - Fishing lv People who are regularly browsing articles about fishing. Segment modelling is based on netpanelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Hobbies and Interests - Fishing Segment ID: 8netvyqtntg4
			Hobbies and Interests - Handcrafts	26	in 31 days
Hobbies and Interests - Handcrafts lv People whose hobby is handcrafts, such as knitting, crocheting, felting etc. Segment modelling is based on net panelists' responses. Segment name in DSPs: Justtag - LV - Hobbies and Interests - Handcrafts Segment ID: 8msmtxvbt2b5
			Hobbies and Interests - Science and Discovery	11	in 31 days
Hobbies and Interests - Science and Discovery lv People who are particularly interested in science and discovery. Segment modelling is based on browsing behavior. Segment name in DSPs: Justtag - LV - Hobbies and Interests - Science and Discovery Segment ID: 8nes9isvh123
			Lifestyle - Entertainment LoverNEW!	12 295	in 31 days
Lifestyle - Entertainment Lover lv The ones who love social life and entertainment events. Combination of entertainment segments. Segment name in DSPs: Justtag - LV - Lifestyle - Entertainment Lover Segment ID: 8n41e4ap7ym9
			Music and Audio	6 026	in 31 days
Music and Audio lv Music lovers, the ones that love to listen music, go to gigs or even create music. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Music and Audio Segment ID: 8mslggwzqz1a
			News and Politics	62 106	in 31 days
News and Politics lv People who actively follow news and politics. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - News and Politics Segment ID: 8msk0kjipnis
			Pop Culture - Celebrities and Pop Culture	12 240	in 31 days
Pop Culture - Celebrities and Pop Culture lv Reach the ones that love pop, entertainment and stars. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Pop Culture - Celebrities and Pop Culture Segment ID: 8msj626az9ad
			Pop Culture - Films and Pop Art	99	in 31 days
Pop Culture - Films and Pop Art lv People who follow popular art and films. Segment modeling is based on net browsing behavior. Segment name in DSPs: Justtag - LV - Pop Culture - Films and Pop Art Segment ID: 8o1260r5kby4
			Shopping - Early Adopters	61	in 31 days
Shopping - Early Adopters lv People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat
			Sports - Active Outdoors and Nature	67	in 31 days
Sports - Active Outdoors and Nature lv People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Sports - Active Outdoors and Nature Segment ID: 8n3ok16zqkaz
			Sports - Basketball Fans	13	in 31 days
Sports - Basketball Fans lv People who are interested in basket ball and follow basketball related news, sites or articles regularly. Segment is based on net browsing content. Segment name in DSPs: Justtag - LV - Sports - Basketball Fans Segment ID: 8n3qsg3gb9tk
			Sports - CyclingNEW!	44	in 31 days
Sports - Cycling lv People whose hobby is cycling. Segment is based on browsing content and modeling based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Cycling Segment ID: 8n4bhpbcpcb5
			Sports - Football Fans	110 678	in 31 days
Sports - Football Fans lv Latvian dedicated Football fans who follow browse for football sites and news regularly. Segment name in DSPs: Justtag - LV - Sports - Football Fans Segment ID: 8mhjfokjit7m
			Sports - Ice Hockey Fans	100 987	in 31 days
Sports - Ice Hockey Fans lv Latvian dedicated ice hockey fans. Segment modelling is based on regular ice hockey site browsers. Segment name in DSPs: Justtag - LV - Sports - Ice Hockey Fans Segment ID: 8msm2gil86as
			Sports - JoggingNEW!	31	in 31 days
Sports - Jogging lv People who do running or jogging as a hobby. Segment modelling is based on online panelists' reponses. Segment name in DSPs: Justtag - LV - Sports - Jogging Segment ID: 8nqhos7e5069
			Sports - Sport Followers	114 875	in 31 days
Sports - Sport Followers lv People who are highly interested in sports and follow sport sites regularly. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Sports - Sport Followers Segment ID: 8n3mnorzo93h
			Sports - Training Activity - High (3-6 h a week)	58	in 31 days
Sports - Training Activity - High (3-6 h a week) lv People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Training Activity - High (3-6 h a week) Segment ID: 8o17wb0ojvih
			Sports - Training Activity - Minor (1-2 h a week)	34	in 31 days
Sports - Training Activity - Minor (1-2 h a week) lv People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Training Activity - Minor (1-2 h a week) Segment ID: 8ocazr7yngty
			Sports - Training Activity - None	95	in 31 days
Sports - Training Activity - None lv People who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Training Activity - None Segment ID: 8nq4srw2ziyx
			Sports - Training Activity - Very High (more than 7 h a week)	20	in 31 days
Sports - Training Activity - Very High (more than 7 h a week) lv People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Training Activity - Very High (more than 7 h a week) Segment ID: 8ocazr7yngtx
			Style and Fashion General	31	in 31 days
Style and Fashion General lv This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Style and Fashion General Segment ID: 8mslggwzqz1c
			Technology and Computing - Cameras and Photography	574 659	in 31 days
Technology and Computing - Cameras and Photography lv People who are interested in photography and cameras. Segment modelling is based on net panelists' responses. Segment name in DSPs: Justtag - LV - Technology and Computing - Cameras and Photography Segment ID: 8n3ok16zqkb1
			Technology and Computing - Computing and Consumer Electronics	513 586	in 31 days
Technology and Computing - Computing and Consumer Electronics lv Audience who follows the field of gadgets, home electronics and information technology. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Technology and Computing - Computing and Consumer Electronics Segment ID: 8msj626az9ae
			Video Gaming - PC and Console Games	454	in 31 days
Video Gaming - PC and Console Games lv interest People who play console games, casual online games and are keen on game technonogy Segment name in DSPs: Justtag - LV - Video Gaming - PC and Console Games Segment ID: 8n3m9wsexcld
new & seasonal
			Name	Audience
			Business and Finance - B2B Decision Makers	103	in 31 days
Business and Finance - B2B Decision Makers lv B to B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Business and Finance - B2B Decision Makers Segment ID: 8msk0kjipniy
			Business and Finance - B2B Decision Makers of IT	16	in 31 days
Business and Finance - B2B Decision Makers of IT lv B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Business and Finance - B2B Decision Makers of IT Segment ID: 8n48ogt0atx0
			Content Channel - Social Media and Blogs	18	in 31 days
Content Channel - Social Media and Blogs lv Blog followers. Segment modeling is based on net browsing behavior. Segment name in DSPs: Justtag - LV - Content Channel - Social Media and Blogs Segment ID: 8nevyxt5v1pw
			Demographics - Employment - Own Business	14	in 31 days
Demographics - Employment - Own Business lv People who run their own business. The segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Demographics - Employment - Own Business Segment ID: 8nepd4r66g2n
			Intent - Consumer Electronics (Lookalike)	160 447	in 31 days
Intent - Consumer Electronics (Lookalike) lv Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics. Segment name in DSPs: Justtag - LV - Intent - Consumer Electronics (Lookalike) Segment ID: 8o1kscr38zmx
			Personal Finance - Equity Investor	43	in 31 days
Personal Finance - Equity Investor lv People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Justtag - LV - Personal Finance - Equity Investor Segment ID: 8nq2zjo7lzfc
			Personal Finance - Financial Products and Insurance	14 925	in 31 days
Personal Finance - Financial Products and Insurance lv People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Personal Finance - Financial Products and Insurance Segment ID: 8o16x3tftnq9
			Shopping - Active Online ShoppersNEW!	130 476	in 31 days
Shopping - Active Online Shoppers lv People who have visited online shopping sites at least two times within a month. Segment is based on browsing data. Segment name in DSPs: Justtag - LV - Shopping - Active Online Shoppers Segment ID: 8o16axqqax74
			Shopping - Early Adopters	61	in 31 days
Shopping - Early Adopters lv People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat
			Sports - Active Outdoors and Nature	67	in 31 days
Sports - Active Outdoors and Nature lv People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Sports - Active Outdoors and Nature Segment ID: 8n3ok16zqkaz
			Style and Fashion General	31	in 31 days
Style and Fashion General lv This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Style and Fashion General Segment ID: 8mslggwzqz1c
sports & health
			Name	Audience
			Healthy Living - Nutrition and Wellness	43	in 31 days
Healthy Living - Nutrition and Wellness lv People who are interested in their well being and fitness and follow related sites regularly. Segment is based on net browsing content. Segment name in DSPs: Justtag - LV - Healthy Living - Nutrition and Wellness Segment ID: 8mhgx2v4p9rl
			Healthy Living - Organic and Sustainable LifeNEW!	26	in 31 days
Healthy Living - Organic and Sustainable Life lv Audience who is interested in sustainable lifestyle. Segment name in DSPs: Justtag - LV - Healthy Living - Organic and Sustainable Life Segment ID: 8n44xw7o91le
			Sports - Active Outdoors and Nature	67	in 31 days
Sports - Active Outdoors and Nature lv People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Sports - Active Outdoors and Nature Segment ID: 8n3ok16zqkaz
			Sports - Basketball Fans	13	in 31 days
Sports - Basketball Fans lv People who are interested in basket ball and follow basketball related news, sites or articles regularly. Segment is based on net browsing content. Segment name in DSPs: Justtag - LV - Sports - Basketball Fans Segment ID: 8n3qsg3gb9tk
			Sports - CyclingNEW!	44	in 31 days
Sports - Cycling lv People whose hobby is cycling. Segment is based on browsing content and modeling based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Cycling Segment ID: 8n4bhpbcpcb5
			Sports - Football Fans	110 678	in 31 days
Sports - Football Fans lv Latvian dedicated Football fans who follow browse for football sites and news regularly. Segment name in DSPs: Justtag - LV - Sports - Football Fans Segment ID: 8mhjfokjit7m
			Sports - Ice Hockey Fans	100 987	in 31 days
Sports - Ice Hockey Fans lv Latvian dedicated ice hockey fans. Segment modelling is based on regular ice hockey site browsers. Segment name in DSPs: Justtag - LV - Sports - Ice Hockey Fans Segment ID: 8msm2gil86as
			Sports - JoggingNEW!	31	in 31 days
Sports - Jogging lv People who do running or jogging as a hobby. Segment modelling is based on online panelists' reponses. Segment name in DSPs: Justtag - LV - Sports - Jogging Segment ID: 8nqhos7e5069
			Sports - Sport Followers	114 875	in 31 days
Sports - Sport Followers lv People who are highly interested in sports and follow sport sites regularly. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Sports - Sport Followers Segment ID: 8n3mnorzo93h
			Sports - Training Activity - High (3-6 h a week)	58	in 31 days
Sports - Training Activity - High (3-6 h a week) lv People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Training Activity - High (3-6 h a week) Segment ID: 8o17wb0ojvih
			Sports - Training Activity - Minor (1-2 h a week)	34	in 31 days
Sports - Training Activity - Minor (1-2 h a week) lv People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Training Activity - Minor (1-2 h a week) Segment ID: 8ocazr7yngty
			Sports - Training Activity - None	95	in 31 days
Sports - Training Activity - None lv People who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Training Activity - None Segment ID: 8nq4srw2ziyx
			Sports - Training Activity - Very High (more than 7 h a week)	20	in 31 days
Sports - Training Activity - Very High (more than 7 h a week) lv People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - LV - Sports - Training Activity - Very High (more than 7 h a week) Segment ID: 8ocazr7yngtx
travel
			Name	Audience
			Travel - Travel Enthusiasts	14 612	in 31 days
Travel - Travel Enthusiasts lv People keen on travelling in general. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Justtag - LV - Travel - Travel Enthusiasts Segment ID: 8nepd4r66g31