Justtag Group - Fuel your campaigns with precision-targeted data!
With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360 as well as Xandr. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
Turn data into action with hyper-targeted audience insights (FI market)
Unlock precision marketing with data-driven audience insights. Reach the right people, every time. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed especially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.
Maximize your impact with audiences that matter!
Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkanen@justtag.com
How to use Justtag Nordics segments in Adform in Google Display & Video 360 and in Xandr.
All Audience Segments
| automotive | |||||
| Name | Audience | ||||
|---|---|---|---|---|---|
 |  | Automotive - Car Drivers | 860 | in 45 days | |
Automotive - Car DriversAudience who has access to use a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Automotive - Car Drivers Segment ID: 8obch728tszx | |||||
| | Automotive - Car Enthusiasts | 12 688 | in 45 days | |
Automotive - Car EnthusiastsAudiences with an interest in motorsport and cars in general. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Justtag - NO - Automotive - Car Enthusiasts Segment ID: 8nqciltqtcri | |||||
| | Automotive - Car Owners | 403 | in 45 days | |
Automotive - Car OwnersAudience with their own car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Automotive - Car Owners Segment ID: 8np6a5mk1zia | |||||
| | Automotive - Does not Use a CarNEW! | 210 | in 45 days | |
Automotive - Does not Use a CarHouseholds that do not drive a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Automotive - Does not Use a Car Segment ID: 8n46bimgs300 | |||||
| business & household finances | |||||
| Name | Audience | ||||
|  | Business & Finance - B2B Decision Makers | 62 | in 45 days | |
Business & Finance - B2B Decision MakersB2B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Business and Finance - B2B Decision Makers Segment ID: 8o09donjwxa6 | |||||
|  | Business and Finance - Career - Teachers | 12 | in 90 days | |
Business and Finance - Career - TeachersPeople who are follow sites of teaching methods. Segment is based on net browsing content. Segment name in DSPs: Justtag - NO - Business and Finance - Career - Teachers Segment ID: 8o1260r5kbxw | |||||
| | Business and Finance - Interested in Business | 721 | in 60 days | |
Business and Finance - Interested in BusinessAudiences interested in business, entrepreneurship and business technology. Segment name in DSPs: Justtag - NO - Business and Finance - Interested in Business Segment ID: 8obcw25widok | |||||
|  | Personal Finance and Economy | 125 | in 60 days | |
Personal Finance and EconomyPeople interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google). Segment name in DSPs: Justtag - NO - Personal Finance and Economy Segment ID: 8msjpidzv60y | |||||
|  | Real Estate - Apartments | 1 605 | in 45 days | |
Real Estate - ApartmentsAudiences living in apartments. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Apartments Segment ID: 8obch728tszu | |||||
| | Real Estate - Home Owners | 489 | in 45 days | |
Real Estate - Home OwnersPeople who own their house or apartment. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Home Owners Segment ID: 8np6a5mk1zi9 | |||||
| | Real Estate - Rented Flat or House | 405 | in 45 days | |
Real Estate - Rented Flat or HousePeople who live in a rented house or apartment Segment name in DSPs: Justtag - NO - Real Estate - Rented Home Segment ID: 8omfkqoi2a8k | |||||
| | Real Estate - Town Houses and Farm Houses | 1 277 | in 45 days | |
Real Estate - Town Houses and Farm HousesHouseholds who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Town Houses and Farm Houses Segment ID: 8omfkqoi2a8h | |||||
| demographics | |||||
| Name | Audience | ||||
|  | Demographics - Age - 18-24 | 167 | in 45 days | |
Demographics - Age - 18-24People between the age of 18 and 24 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - 18-24 Segment ID: 8mgpnzzqb4f3 | |||||
| | Demographics - Age - 25-34 | 530 | in 45 days | |
Demographics - Age - 25-34People between the age of 25 and 34 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - 25-34 Segment ID: 8n2vvl7uxg8h | |||||
| | Demographics - Age - 35-44 | 1 132 | in 45 days | |
Demographics - Age - 35-44People between the age of 35 and 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - 35-44 Segment ID: 8mgpnzzqb4f4 | |||||
| | Demographics - Age - 45-54 | 489 | in 45 days | |
Demographics - Age - 45-54People between the age of 45 and 54 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - 45-54 Segment ID: 8n2vvl7uxg8i | |||||
| | Demographics - Age - 55-64 | 540 | in 45 days | |
Demographics - Age - 55-64People between the age of 55 and 64 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - 55-64 Segment ID: 8m5mkcqfamfn | |||||
| | Demographics - Age - Men 18-44 | 943 | in 45 days | |
Demographics - Age - Men 18-44Men between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - Men 18-44 Segment ID: 8mrssd6kkpm6 | |||||
| | Demographics - Age - Men Over 44 | 504 | in 45 days | |
Demographics - Age - Men Over 44Men above the age of 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - Men Over 44 Segment ID: 8mgpox6wlfj9 | |||||
| | Demographics - Age - Over 64 | 157 | in 45 days | |
Demographics - Age - Over 64People above the age of 64 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - Over 64 Segment ID: 8mgpnzzqb4f6 | |||||
| | Demographics - Age - Women 18-44 | 84 | in 45 days | |
Demographics - Age - Women 18-44Women between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - Women 18-44 Segment ID: 8n2vvl7uxg8m | |||||
| | Demographics - Age - Women Over 44 | 237 | in 45 days | |
Demographics - Age - Women Over 44Women above the age of 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Age - Women over 44 Segment ID: 8n2vvwqjfdkg | |||||
|  | Demographics - Education - High school or Tertiary or Tech college | 523 | in 45 days | |
Demographics - Education - High school or Tertiary or Tech collegePeople with education from high school or tech college. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Education - High school or Tertiary or Tech college Segment ID: 8mgpujoe9ika | |||||
| | Demographics - Education - Primary or Secondary school | 56 | in 45 days | |
Demographics - Education - Primary or Secondary schoolPeople with only Primary or Secondary school education. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Education - Primary or Secondary School Segment ID: 8m5mr17i4v9k | |||||
| | Demographics - Education - University or Postgraduate | 3 305 | in 45 days | |
Demographics - Education - University or PostgraduatePeople with University or Postgraduate education. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Education - University or Postgraduate Segment ID: 8m5mr17i4v9l | |||||
| | Demographics - Employment - Working | 701 | in 45 days | |
Demographics - Employment - WorkingPeople who are currently employed. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Employment - Working Segment ID: 8m5mpx2g06pp | |||||
| | Demographics - Employment – Studying | 29 | in 60 days | |
Demographics - Employment – StudyingStudents. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Employment - Studying Segment ID: 8mgpox6wlfjb | |||||
|  | Demographics - Family Type - Families with Children | 1 457 | in 45 days | |
Demographics - Family Type - Families with ChildrenFamilies with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children Segment ID: 8n2w1n2oyc49 | |||||
| | Demographics - Family Type - Families with Children - Boys | 77 | in 45 days | |
Demographics - Family Type - Families with Children - BoysFamilies with boys. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Boys Segment ID: 8m5mpx2g06pu | |||||
| | Demographics - Family Type - Families with Children - Boys and Girls | 294 | in 45 days | |
Demographics - Family Type - Families with Children - Boys and GirlsFamilies with both male and female children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8mrsxu60gnvl | |||||
| | Demographics - Family Type - Families with Children - Girls | 64 | in 45 days | |
Demographics - Family Type - Families with Children - GirlsFamilies with female children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Girls Segment ID: 8mrsxu60gnvn | |||||
| | Demographics - Family Type - No Children | 2 695 | in 45 days | |
Demographics - Family Type - No ChildrenFamilies without children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - No Children Segment ID: 8n2w0jfxbez6 | |||||
|  | Demographics - Gender - Male | 4 559 | in 45 days | |
Demographics - Gender - MaleMales. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Gender - Male Segment ID: 8mgpox6wlfja | |||||
| | Demographics - Gender – Female | 1 463 | in 45 days | |
Demographics - Gender – FemaleFemales. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Gender - Female Segment ID: 8mrssd6kkpm8 | |||||
|  | Demographics - Household Income - Medium High (EUR 45.000 - 70.000) | 246 | in 45 days | |
Demographics - Household Income - Medium High (EUR 45.000 - 70.000)Households with medium high income (between approx. NOK 420.000 - 655.000). Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Household Income - Medium High (EUR 45.000 - 70.000) Segment ID: 8mgpujoe9ik6 | |||||
| | Demographics - Household Income - Medium Low (EUR 20.000 - 45.000) | 245 | in 45 days | |
Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)Households with a medium low monthly income (between approx. NOK 190.000 - 420.000). Segment modeling is based on online panelists' responses. (Segment is not available in Google). Segment name in DSPs: Justtag - NO - Demographics - Household Income - Medium Low (EUR 20.000 - 45.000) Segment ID: 8m5mr17i4v9g | |||||
| | Demographics - Household Income - Very High (over EUR 70.000) | 770 | in 45 days | |
Demographics - Household Income - Very High (over EUR 70.000)Households with high monthly income (above approx. NOK 655.000). Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Household Income - Very High (over EUR 70.000) Segment ID: 8n2w1n2oyc4d | |||||
| | Demographics - Household size - 1 person | 239 | in 45 days | |
Demographics - Household size - 1 personSingle person households. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Household size - 1 person Segment ID: 8mgpub3eojqx | |||||
| | Demographics - Household size - 2-4 persons | 883 | in 45 days | |
Demographics - Household size - 2-4 persons2-4 person households. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Household size - 2-4 persons Segment ID: 8n2w1du8xi8x | |||||
| | Real Estate - Apartments | 1 605 | in 45 days | |
Real Estate - ApartmentsAudiences living in apartments. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Apartments Segment ID: 8obch728tszu | |||||
| | Real Estate - Home Owners | 489 | in 45 days | |
Real Estate - Home OwnersPeople who own their house or apartment. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Home Owners Segment ID: 8np6a5mk1zi9 | |||||
| | Real Estate - Rented Flat or House | 405 | in 45 days | |
Real Estate - Rented Flat or HousePeople who live in a rented house or apartment Segment name in DSPs: Justtag - NO - Real Estate - Rented Home Segment ID: 8omfkqoi2a8k | |||||
| | Real Estate - Town Houses and Farm Houses | 1 277 | in 45 days | |
Real Estate - Town Houses and Farm HousesHouseholds who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Town Houses and Farm Houses Segment ID: 8omfkqoi2a8h | |||||
| family life & home | |||||
| Name | Audience | ||||
| | Demographics - Family Type - Families with Children | 1 457 | in 45 days | |
Demographics - Family Type - Families with ChildrenFamilies with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children Segment ID: 8n2w1n2oyc49 | |||||
| | Demographics - Family Type - Families with Children - Boys | 77 | in 45 days | |
Demographics - Family Type - Families with Children - BoysFamilies with boys. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Boys Segment ID: 8m5mpx2g06pu | |||||
| | Demographics - Family Type - Families with Children - Boys and Girls | 294 | in 45 days | |
Demographics - Family Type - Families with Children - Boys and GirlsFamilies with both male and female children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8mrsxu60gnvl | |||||
| | Demographics - Family Type - Families with Children - Girls | 64 | in 45 days | |
Demographics - Family Type - Families with Children - GirlsFamilies with female children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Girls Segment ID: 8mrsxu60gnvn | |||||
| | Demographics - Family Type - No Children | 2 695 | in 45 days | |
Demographics - Family Type - No ChildrenFamilies without children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - No Children Segment ID: 8n2w0jfxbez6 | |||||
| | Demographics - Household size - 1 person | 239 | in 45 days | |
Demographics - Household size - 1 personSingle person households. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Household size - 1 person Segment ID: 8mgpub3eojqx | |||||
| | Demographics - Household size - 2-4 persons | 883 | in 45 days | |
Demographics - Household size - 2-4 persons2-4 person households. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Household size - 2-4 persons Segment ID: 8n2w1du8xi8x | |||||
| | Personal Finance and Economy | 125 | in 60 days | |
Personal Finance and EconomyPeople interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google). Segment name in DSPs: Justtag - NO - Personal Finance and Economy Segment ID: 8msjpidzv60y | |||||
| | Real Estate - Apartments | 1 605 | in 45 days | |
Real Estate - ApartmentsAudiences living in apartments. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Apartments Segment ID: 8obch728tszu | |||||
| | Real Estate - Home Owners | 489 | in 45 days | |
Real Estate - Home OwnersPeople who own their house or apartment. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Home Owners Segment ID: 8np6a5mk1zi9 | |||||
| | Real Estate - Rented Flat or House | 405 | in 45 days | |
Real Estate - Rented Flat or HousePeople who live in a rented house or apartment Segment name in DSPs: Justtag - NO - Real Estate - Rented Home Segment ID: 8omfkqoi2a8k | |||||
| | Real Estate - Town Houses and Farm Houses | 1 277 | in 45 days | |
Real Estate - Town Houses and Farm HousesHouseholds who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Town Houses and Farm Houses Segment ID: 8omfkqoi2a8h | |||||
| interests & entertainment | |||||
| Name | Audience | ||||
|  | Events and Attractions - Art Theater and Culture | 2 484 | in 45 days | |
Events and Attractions - Art Theater and CulturePeople with an interest in the arts, theater and culture. Segment is based on net browsing content. Segment name in DSPs: Justtag - NO - Events and Attractions - Art Theater and Culture Segment ID: 8n2wivcroxg2 | |||||
| | Events and Attractions - Weekends and Nightlife | 4 469 | in 45 days | |
Events and Attractions - Weekends and NightlifePeople interested in going out, nightlife and weekend activities. Segment is based on net browsing content. Segment name in DSPs: Justtag - NO - Events and Attractions - Weekends and Nightlife Segment ID: 8mrsyz4x29k4 | |||||
|  | Healthy Living - Smokers | 88 | in 45 days | |
Healthy Living - SmokersPeople who smoke. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Justtag - NO - Healthy Living - Smokers Segment ID: 8obcw25widoj | |||||
|  | Music and Audio - Music | 137 | in 45 days | |
Music and Audio - MusicThe ones that love to listen music, go to gigs or create music. Segment name in DSPs: Justtag - NO - Music and Audio - Music Segment ID: 8mrvkkkf1s11 | |||||
| new & seasonal | |||||
| Name | Audience | ||||
| | Automotive - Car Owners | 403 | in 45 days | |
Automotive - Car OwnersAudience with their own car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Automotive - Car Owners Segment ID: 8np6a5mk1zia | |||||
| | Automotive - Does not Use a CarNEW! | 210 | in 45 days | |
Automotive - Does not Use a CarHouseholds that do not drive a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Automotive - Does not Use a Car Segment ID: 8n46bimgs300 | |||||
| | Business & Finance - B2B Decision Makers | 62 | in 45 days | |
Business & Finance - B2B Decision MakersB2B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Business and Finance - B2B Decision Makers Segment ID: 8o09donjwxa6 | |||||
| | Demographics - Family Type - Families with Children | 1 457 | in 45 days | |
Demographics - Family Type - Families with ChildrenFamilies with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children Segment ID: 8n2w1n2oyc49 | |||||
| | Events and Attractions - Art Theater and Culture | 2 484 | in 45 days | |
Events and Attractions - Art Theater and CulturePeople with an interest in the arts, theater and culture. Segment is based on net browsing content. Segment name in DSPs: Justtag - NO - Events and Attractions - Art Theater and Culture Segment ID: 8n2wivcroxg2 | |||||
| | Events and Attractions - Weekends and Nightlife | 4 469 | in 45 days | |
Events and Attractions - Weekends and NightlifePeople interested in going out, nightlife and weekend activities. Segment is based on net browsing content. Segment name in DSPs: Justtag - NO - Events and Attractions - Weekends and Nightlife Segment ID: 8mrsyz4x29k4 | |||||
| | Personal Finance and Economy | 125 | in 60 days | |
Personal Finance and EconomyPeople interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google). Segment name in DSPs: Justtag - NO - Personal Finance and Economy Segment ID: 8msjpidzv60y | |||||
| | Real Estate - Home Owners | 489 | in 45 days | |
Real Estate - Home OwnersPeople who own their house or apartment. Segment modeling is based on online panelists' responses. Segment name in DSPs: Justtag - NO - Real Estate - Home Owners Segment ID: 8np6a5mk1zi9 | |||||
| sports & health | |||||
| Name | Audience | ||||
| | Healthy Living - Smokers | 88 | in 45 days | |
Healthy Living - SmokersPeople who smoke. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Justtag - NO - Healthy Living - Smokers Segment ID: 8obcw25widoj | |||||
| travel | |||||
| Name | Audience | ||||
|  | Travel - Interested in Finland | 12 891 | in 60 days | |
Travel - Interested in FinlandPeople who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content Segment name in DSPs: Justtag - NO - Travel - Interested in Finland Segment ID: 8m61awq51ixi | |||||
| | Travel - Travel Enthusiasts | 4 225 | in 45 days | |
Travel - Travel EnthusiastsPeople who are interested in travelling. Segment is based on net browsing content. Segment name in DSPs: Justtag - NO - Travel - Travel Enthusiasts Segment ID: 8mrsr5yot0j0 | |||||