Justtag Group

Justtag Group - Fuel your campaigns with precision-targeted data!

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360 as well as Xandr. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Turn data into action with hyper-targeted audience insights (FI market)

Unlock precision marketing with data-driven audience insights. Reach the right people, every time. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed especially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Maximize your impact with audiences that matter!

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkanen@justtag.com

How to use Justtag Nordics segments in Adform in Google Display & Video 360 and in Xandr.

All Audience Segments

Regions (1)
Top Categories...
Sub Categories...
Showing 45 of 941 segments.
automotive
NameAudience
Automotive - Car Drivers790in 45 days

Automotive - Car Drivers

no
Audience who has access to use a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Car Drivers
Segment ID: 8obch728tszx
Automotive - Car Enthusiasts11 992in 45 days

Automotive - Car Enthusiasts

no
Audiences with an interest in motorsport and cars in general. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Car Enthusiasts
Segment ID: 8nqciltqtcri
Automotive - Car Owners376in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Does not Use a CarNEW!192in 45 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
business & household finances
NameAudience
Business & Finance - B2B Decision Makers55in 45 days

Business & Finance - B2B Decision Makers

no
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business and Finance - Career - Teachers8in 90 days

Business and Finance - Career - Teachers

no
People who are follow sites of teaching methods. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Business and Finance - Career - Teachers
Segment ID: 8o1260r5kbxw
Business and Finance - Interested in Business657in 60 days

Business and Finance - Interested in Business

no
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Justtag - NO - Business and Finance - Interested in Business
Segment ID: 8obcw25widok
Personal Finance and Economy122in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Real Estate - Apartments1 385in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Home Owners459in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Rented Flat or House375in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Justtag - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Town Houses and Farm Houses1 073in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
demographics
NameAudience
Demographics - Age - 18-24155in 45 days

Demographics - Age - 18-24

no
People between the age of 18 and 24 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - 18-24
Segment ID: 8mgpnzzqb4f3
Demographics - Age - 25-34524in 45 days

Demographics - Age - 25-34

no
People between the age of 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - 25-34
Segment ID: 8n2vvl7uxg8h
Demographics - Age - 35-441 050in 45 days

Demographics - Age - 35-44

no
People between the age of 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - 35-44
Segment ID: 8mgpnzzqb4f4
Demographics - Age - 45-54439in 45 days

Demographics - Age - 45-54

no
People between the age of 45 and 54 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - 45-54
Segment ID: 8n2vvl7uxg8i
Demographics - Age - 55-64476in 45 days

Demographics - Age - 55-64

no
People between the age of 55 and 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - 55-64
Segment ID: 8m5mkcqfamfn
Demographics - Age - Men 18-44886in 45 days

Demographics - Age - Men 18-44

no
Men between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - Men 18-44
Segment ID: 8mrssd6kkpm6
Demographics - Age - Men Over 44452in 45 days

Demographics - Age - Men Over 44

no
Men above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - Men Over 44
Segment ID: 8mgpox6wlfj9
Demographics - Age - Over 64136in 45 days

Demographics - Age - Over 64

no
People above the age of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - Over 64
Segment ID: 8mgpnzzqb4f6
Demographics - Age - Women 18-4472in 45 days

Demographics - Age - Women 18-44

no
Women between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - Women 18-44
Segment ID: 8n2vvl7uxg8m
Demographics - Age - Women Over 44216in 45 days

Demographics - Age - Women Over 44

no
Women above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkg
Demographics - Education - High school or Tertiary or Tech college478in 45 days

Demographics - Education - High school or Tertiary or Tech college

no
People with education from high school or tech college. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8mgpujoe9ika
Demographics - Education - Primary or Secondary school50in 45 days

Demographics - Education - Primary or Secondary school

no
People with only Primary or Secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Education - Primary or Secondary School
Segment ID: 8m5mr17i4v9k
Demographics - Education - University or Postgraduate2 953in 45 days

Demographics - Education - University or Postgraduate

no
People with University or Postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Education - University or Postgraduate
Segment ID: 8m5mr17i4v9l
Demographics - Employment - Working663in 45 days

Demographics - Employment - Working

no
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Employment - Working
Segment ID: 8m5mpx2g06pp
Demographics - Employment – Studying24in 60 days

Demographics - Employment – Studying

no
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Employment - Studying
Segment ID: 8mgpox6wlfjb
Demographics - Family Type - Families with Children1 317in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children - Boys71in 45 days

Demographics - Family Type - Families with Children - Boys

no
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pu
Demographics - Family Type - Families with Children - Boys and Girls259in 45 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mrsxu60gnvl
Demographics - Family Type - Families with Children - Girls68in 45 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvn
Demographics - Family Type - No Children2 396in 45 days

Demographics - Family Type - No Children

no
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - No Children
Segment ID: 8n2w0jfxbez6
Demographics - Gender - Male4 140in 45 days

Demographics - Gender - Male

no
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Gender - Male
Segment ID: 8mgpox6wlfja
Demographics - Gender – Female1 257in 45 days

Demographics - Gender – Female

no
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Gender - Female
Segment ID: 8mrssd6kkpm8
Demographics - Household Income - Medium High (EUR 45.000 - 70.000)230in 45 days

Demographics - Household Income - Medium High (EUR 45.000 - 70.000)

no
Households with medium high income (between approx. NOK 420.000 - 655.000). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Household Income - Medium High (EUR 45.000 - 70.000)
Segment ID: 8mgpujoe9ik6
Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)215in 45 days

Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)

no
Households with a medium low monthly income (between approx. NOK 190.000 - 420.000). Segment modeling is based on online panelists' responses. (Segment is not available in Google).
Segment name in DSPs: Justtag - NO - Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)
Segment ID: 8m5mr17i4v9g
Demographics - Household Income - Very High (over EUR 70.000)717in 45 days

Demographics - Household Income - Very High (over EUR 70.000)

no
Households with high monthly income (above approx. NOK 655.000). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Household Income - Very High (over EUR 70.000)
Segment ID: 8n2w1n2oyc4d
Demographics - Household size - 1 person216in 45 days

Demographics - Household size - 1 person

no
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Household size - 1 person
Segment ID: 8mgpub3eojqx
Demographics - Household size - 2-4 persons802in 45 days

Demographics - Household size - 2-4 persons

no
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Household size - 2-4 persons
Segment ID: 8n2w1du8xi8x
Real Estate - Apartments1 385in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Home Owners459in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Rented Flat or House375in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Justtag - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Town Houses and Farm Houses1 073in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
family life & home
NameAudience
Demographics - Family Type - Families with Children1 317in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children - Boys71in 45 days

Demographics - Family Type - Families with Children - Boys

no
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pu
Demographics - Family Type - Families with Children - Boys and Girls259in 45 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mrsxu60gnvl
Demographics - Family Type - Families with Children - Girls68in 45 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvn
Demographics - Family Type - No Children2 396in 45 days

Demographics - Family Type - No Children

no
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - No Children
Segment ID: 8n2w0jfxbez6
Demographics - Household size - 1 person216in 45 days

Demographics - Household size - 1 person

no
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Household size - 1 person
Segment ID: 8mgpub3eojqx
Demographics - Household size - 2-4 persons802in 45 days

Demographics - Household size - 2-4 persons

no
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Household size - 2-4 persons
Segment ID: 8n2w1du8xi8x
Personal Finance and Economy122in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Real Estate - Apartments1 385in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Home Owners459in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Rented Flat or House375in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Justtag - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Town Houses and Farm Houses1 073in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
interests & entertainment
NameAudience
Events and Attractions - Art Theater and Culture2 630in 45 days

Events and Attractions - Art Theater and Culture

no
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Weekends and Nightlife4 020in 45 days

Events and Attractions - Weekends and Nightlife

no
People interested in going out, nightlife and weekend activities. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Healthy Living - Smokers69in 45 days

Healthy Living - Smokers

no
People who smoke. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - NO - Healthy Living - Smokers
Segment ID: 8obcw25widoj
Music and Audio - Music117in 45 days

Music and Audio - Music

no
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Justtag - NO - Music and Audio - Music
Segment ID: 8mrvkkkf1s11
new & seasonal
NameAudience
Automotive - Car Owners376in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Does not Use a CarNEW!192in 45 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
Business & Finance - B2B Decision Makers55in 45 days

Business & Finance - B2B Decision Makers

no
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Demographics - Family Type - Families with Children1 317in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture2 630in 45 days

Events and Attractions - Art Theater and Culture

no
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Weekends and Nightlife4 020in 45 days

Events and Attractions - Weekends and Nightlife

no
People interested in going out, nightlife and weekend activities. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Personal Finance and Economy122in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Real Estate - Home Owners459in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
sports & health
NameAudience
Healthy Living - Smokers69in 45 days

Healthy Living - Smokers

no
People who smoke. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - NO - Healthy Living - Smokers
Segment ID: 8obcw25widoj
travel
NameAudience
Travel - Interested in Finland12 126in 60 days

Travel - Interested in Finland

no
People who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content
Segment name in DSPs: Justtag - NO - Travel - Interested in Finland
Segment ID: 8m61awq51ixi
Travel - Travel Enthusiasts4 179in 45 days

Travel - Travel Enthusiasts

no
People who are interested in travelling. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Travel - Travel Enthusiasts
Segment ID: 8mrsr5yot0j0