Justtag Group

Justtag Group - Fuel your campaigns with precision-targeted data!

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360 as well as Xandr. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Turn data into action with hyper-targeted audience insights (FI market)

Unlock precision marketing with data-driven audience insights. Reach the right people, every time. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed especially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Maximize your impact with audiences that matter!

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkanen@justtag.com

How to use Justtag Nordics segments in Adform in Google Display & Video 360 and in Xandr.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 104 of 1356 segments.
new & seasonal
NameAudience
Automotive - Car Owners771in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners76 210in 31 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Justtag - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Automotive - Does not Use a CarNEW!1 114in 31 days

Automotive - Does not Use a Car

se
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Automotive - Does not Use a Car
Segment ID: 8mhva1upih5s
Automotive - Does not Use a CarNEW!147in 45 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
Business & Finance - B2B Decision Makers258in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business & Finance - B2B Decision Makers24in 45 days

Business & Finance - B2B Decision Makers

no
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business and Finance - B2B Business Search Site VisitorsNEW!1 334 831in 31 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors (min 2 times in a month). You can find a wide selection of business segments by industry field or location of business in the end of segment listing. Just filter Sweden and type business in the search field.
Segment name in DSPs: Justtag - SE - Business and Finance - B2B Business Search Site Visitors
Segment ID: 8n3jtq4m73yw
Business and Finance - B2B Decision Makers10 263in 31 days

Business and Finance - B2B Decision Makers

lv
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Business and Finance - B2B Decision Makers
Segment ID: 8msk0kjipniy
Business and Finance - B2B Decision Makers979in 31 days

Business and Finance - B2B Decision Makers

se
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa7
Business and Finance - B2B Decision Makers of IT6 036in 31 days

Business and Finance - B2B Decision Makers of IT

lv
B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Business and Finance - B2B Decision Makers of IT
Segment ID: 8n48ogt0atx0
Business and Finance - Field of Expertise - Finance or AccountingNEW!20 782in 31 days

Business and Finance - Field of Expertise - Finance or Accounting

se
People whose expertise is in field of finance or accounting. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Field of Expertise - Finance or Accounting
Segment ID: 8n47ih1xhv84
Business and Finance - Field of Expertise - HRNEW!10 289in 31 days

Business and Finance - Field of Expertise - HR

se
People whose expertise is in field of HR. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Field of Expertise - HR
Segment ID: 8o1gt278srho
Business and Finance - Field of Expertise - Information TechnologyNEW!12 135in 31 days

Business and Finance - Field of Expertise - Information Technology

se
People whose expertise is in field of information technology. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Field of Expertise - Information Technology
Segment ID: 8nfam0jirffg
Business and Finance - Field of Expertise - Marketing and SalesNEW!4 900in 31 days

Business and Finance - Field of Expertise - Marketing and Sales

se
People whose expertise is in field of marketing and sales. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Field of Expertise - Marketing and Sales
Segment ID: 8nqech16gy5u
Business and Finance - Interested in Business969in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content.
Segment name in DSPs: Justtag - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Position in a Company - DirectorNEW!67in 31 days

Business and Finance - Position in a Company - Director

dk
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Business and Finance - Position in a Company - Director
Segment ID: 8nqdpht34hwp
Business and Finance - Position in a Company - DirectorNEW!178in 31 days

Business and Finance - Position in a Company - Director

se
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Position in a Company - Director
Segment ID: 8oceo3mowb8x
Content Channel - Social Media and Blogs551in 31 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content.
Segment name in DSPs: Justtag - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Content Channel - Social Media and Blogs171 278in 31 days

Content Channel - Social Media and Blogs

lv
Blog followers. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Justtag - LV - Content Channel - Social Media and Blogs
Segment ID: 8nevyxt5v1pw
Demographics - Employment - Own Business14 132in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Family Type - Families with Children431in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children90 392in 31 days

Demographics - Family Type - Families with Children

se
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children1 866in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture1 975in 31 days

Events and Attractions - Art Theater and Culture

se
People with an interest in the arts, theater and culture. Segment is based on site content browsing.
Segment name in DSPs: Justtag - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture6 112in 45 days

Events and Attractions - Art Theater and Culture

no
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Cinema VisitorsNEW!0in 31 days

Events and Attractions - Cinema Visitors

se
Audience who likes movies and has visited cinema site at least 2 times during last month. The segment is based on browsing content.
Segment name in DSPs: Justtag - SE - Events and Attractions - Cinema Visitors
Segment ID: 8mhiz1bb8k81
Events and Attractions - Weekends and Nightlife9 366in 45 days

Events and Attractions - Weekends and Nightlife

no
People interested in going out, nightlife and weekend activities. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife19in 31 days

Events and Attractions - Weekends and Nightlife

se
Audiences interested in weekend activities and nightlife. Segment is based on net browsing content.
Segment name in DSPs: Justtag - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Food and Drink117 402in 45 days

Food and Drink

se
Audiences with a general interest in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink - BeerNEW!409in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Justtag - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!173in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Justtag - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Dessert Wine or LiqeurNEW!116in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Justtag - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food Lovers53in 31 days

Food and Drink - Fast Food Lovers

dk
People who eat snack foods weekly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Wine816in 31 days

Food and Drink - Wine

dk
People with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Justtag - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Hobbies and Interests - Boaters104in 31 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites.
Segment name in DSPs: Justtag - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Handcrafts1 502in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement and DIY308in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating776in 31 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Intent - Consumer Electronics (Lookalike)159 203in 31 days

Intent - Consumer Electronics (Lookalike)

lv
Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics.
Segment name in DSPs: Justtag - LV - Intent - Consumer Electronics (Lookalike)
Segment ID: 8o1kscr38zmx
Intent - Mobile Phone ContractNEW!387in 31 days

Intent - Mobile Phone Contract

se
People who are looking for a mobile contract. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Intent - Mobile Phone Contract
Segment ID: 8nfam0jirffh
Justtag - FI - Interest - Food and Drink - Custom - Carbonated Water NEWNEW!278 360in 30 days

Justtag - FI - Interest - Food and Drink - Custom - Carbonated Water NEW

fi
This target group prefers their water sparkling. These consumers enjoy trying different flavoured waters and especially reach for bubbly water on hot summer days.
Segment name in DSPs: Justtag - FI - Interest - Food and Drink - Custom - Carbonated Water NEW
Segment ID: NGMZQXHU
Justtag - FI - Interests - Custom - Active Families with Kids NEWNEW!217 856in 30 days

Justtag - FI - Interests - Custom - Active Families with Kids NEW

fi
This target group includes people who actively spend time with their family and children. In the summer, they head to amusement parks, spas, or zoos. In the winter, you’ll find these people on the slopes, at the swimming pool, or on the ski trails.
Segment name in DSPs: Justtag - FI - Interests - Custom - Active Families with Kids NEW
Segment ID: DDJGLOBM
Justtag - FI - Interests - Custom - Active runners NEWNEW!169 930in 30 days

Justtag - FI - Interests - Custom - Active runners NEW

fi
People who are interested in running gear and accessories, such as running shoes, technical clothing, heart rate monitors, or fitness trackers.
Segment name in DSPs: Justtag - FI - Interests - Custom - Active runners NEW
Segment ID: J0BHGI8R
Justtag - FI - Interests - Custom - Amusement Parks NEWNEW!144 339in 30 days

Justtag - FI - Interests - Custom - Amusement Parks NEW

fi
The target group includes people for whom a visit to an amusement park is like summer and sunshine – it's simply a part of every summer.
Segment name in DSPs: Justtag - FI - Interests - Custom - Amusement Parks NEW
Segment ID: CTBORGO7
Justtag - FI - Interests - Custom - Apparel Bargain Seekers NEW160 277in 30 days

Justtag - FI - Interests - Custom - Apparel Bargain Seekers NEW

fi
A specific subset of shoppers looking for discounts on clothing, shoes, and accessories. These deal-savvy consumers are particularly active during Black Friday and Cyber Monday to find fashionable items at the lowest prices.
Segment name in DSPs: Justtag - FI - Interests - Custom - Apparel Bargain Seekers NEW
Segment ID: TEJWI1XI
Justtag - FI - Interests - Custom - Bargain Hunters NEW330 504in 30 days

Justtag - FI - Interests - Custom - Bargain Hunters NEW

fi
This audience is highly motivated by discounts and actively searches for the best deals on everyday items. There is one goal for them - maximize savings!
Segment name in DSPs: Justtag - FI - Interests - Custom - Bargain Hunters NEW
Segment ID: ZG1AEKFR
Justtag - FI - Interests - Custom - City Break & Culture Lovers NEWNEW!300 148in 30 days

Justtag - FI - Interests - Custom - City Break & Culture Lovers NEW

fi
These consumers love dining outdoors, visiting museums, and attending events. Their favourite domestic destinations include restaurants and cultural attractions in Helsinki, Old Porvoo, Hanko, Turku, and Tampere.
Segment name in DSPs: Justtag - FI - Interests - Custom - City Break & Culture Lovers NEW
Segment ID: BCAUD5JW
Justtag - FI - Interests - Custom - Eco-Conscious Shoppers NEW276 488in 30 days

Justtag - FI - Interests - Custom - Eco-Conscious Shoppers NEW

fi
Consumers focused on sustainability and eco-friendly products. They are seeking deals on green, organic, and environmentally-friendly products, such as clothing, home goods, and tech during Black Friday and Cyber Monday sales.
Segment name in DSPs: Justtag - FI - Interests - Custom - Eco-Conscious Shoppers NEW
Segment ID: 4JFXBXLN
Justtag - FI - Interests - Custom - Entertainment Enthusiasts NEW278 465in 30 days

Justtag - FI - Interests - Custom - Entertainment Enthusiasts NEW

fi
This group is passionate about movies, music, gaming, and other forms of entertainment. They are actively searching for discounts on media, subscriptions, gaming consoles, and related accessories during holiday sales.
Segment name in DSPs: Justtag - FI - Interests - Custom - Entertainment Enthusiasts NEW
Segment ID: QZ9BKGRT
Justtag - FI - Interests - Custom - Family Focused Shoppers NEW200 362in 30 days

Justtag - FI - Interests - Custom - Family Focused Shoppers NEW

fi
This segment consists of parents and family-oriented consumers who are primarily interested in products for children, home, and family. They are most likely to buy toys, children's clothing, and household items.
Segment name in DSPs: Justtag - FI - Interests - Custom - Family Focused Shoppers NEW
Segment ID: GWZKPZMN
Justtag - FI - Interests - Custom - Fashion Forward NEW182 812in 30 days

Justtag - FI - Interests - Custom - Fashion Forward NEW

fi
Consumers with a high interest in fashion and apparel, closely following the latest trends. They seek out sales from clothing brands, footwear, and accessories during Black Friday/Cyber Monday to refresh their wardrobes at discounted prices.
Segment name in DSPs: Justtag - FI - Interests - Custom - Fashion Forward NEW
Segment ID: 5BYWRUQN
Justtag - FI - Interests - Custom - Fitness Buffs NEW424 725in 30 days

Justtag - FI - Interests - Custom - Fitness Buffs NEW

fi
Targeting individuals interested in fitness, sports, and wellness products. This segment is keen on purchasing sports equipment, activewear, and health gadgets during major sales events.
Segment name in DSPs: Justtag - FI - Interests - Custom - Fitness Buffs NEW
Segment ID: IB1UAW0P
Justtag - FI - Interests - Custom - Gadget Gurus NEW64 038in 30 days

Justtag - FI - Interests - Custom - Gadget Gurus NEW

fi
Enthusiasts of the latest tech gadgets, smart home devices, and innovative consumer electronics. This segment is eager for Black Friday and Cyber Monday to snag high-ticket items at a discount.
Segment name in DSPs: Justtag - FI - Interests - Custom - Gadget Gurus NEW
Segment ID: GJPL2VIY
Justtag - FI - Interests - Custom - Gift Givers NEW143 060in 30 days

Justtag - FI - Interests - Custom - Gift Givers NEW

fi
Users interested in searching for gifts and presents for family, friends, and colleagues. This audience is buying a wide range of products for different occasions.
Segment name in DSPs: Justtag - FI - Interests - Custom - Gift Givers NEW
Segment ID: 6DGVVMGP
Justtag - FI - Interests - Custom - Health & Wellness Advocates NEW249 196in 30 days

Justtag - FI - Interests - Custom - Health & Wellness Advocates NEW

fi
Consumers who prioritize health, beauty, and wellness. They are on the lookout for deals on supplements, beauty products, skincare, and organic food during holiday sales events.
Segment name in DSPs: Justtag - FI - Interests - Custom - Health & Wellness Advocates NEW
Segment ID: JVD1N4S7
Justtag - FI - Interests - Custom - Hiking and Outdoor activities NEWNEW!171 536in 30 days

Justtag - FI - Interests - Custom - Hiking and Outdoor activities NEW

fi
This target group is interested in hiking, trekking, and outdoor activities.
Segment name in DSPs: Justtag - FI - Interests - Custom - Hiking and Outdoor activities NEW
Segment ID: 4XGSHGWF
Justtag - FI - Interests - Custom - Holiday Power Shoppers NEW217 977in 30 days

Justtag - FI - Interests - Custom - Holiday Power Shoppers NEW

fi
This segment includes high-frequency shoppers who show strong purchase intent across multiple product categories. They are the first to take advantage of Black Friday and Cyber Monday deals.
Segment name in DSPs: Justtag - FI - Interests - Custom - Holiday Power Shoppers NEW
Segment ID: YJZYIRLU
Justtag - FI - Interests - Custom - Home & Décor Enthusiasts NEW298 798in 30 days

Justtag - FI - Interests - Custom - Home & Décor Enthusiasts NEW

fi
Shoppers who focus on home improvement, furniture, and home décor products. They show increased interest in upgrading their living spaces, taking advantage of major discounts during holiday sales.
Segment name in DSPs: Justtag - FI - Interests - Custom - Home & Décor Enthusiasts NEW
Segment ID: 5TL7WOPC
Justtag - FI - Interests - Custom - Luxury Lovers NEW371 658in 30 days

Justtag - FI - Interests - Custom - Luxury Lovers NEW

fi
Affluent shoppers with a demonstrated interest in premium and luxury products. They are inclined to seek out discounts on high-end fashion, accessories, and exclusive brands.
Segment name in DSPs: Justtag - FI - Interests - Custom - Luxury Lovers NEW
Segment ID: 17V9YO04
Justtag - FI - Interests - Custom - Millennial Big Spenders NEW91 069in 30 days

Justtag - FI - Interests - Custom - Millennial Big Spenders NEW

fi
A demographic segment of millennials who have higher-than-average disposable income. They are highly engaged with social media and influencer-driven campaigns.
Segment name in DSPs: Justtag - FI - Interests - Custom - Millennial Big Spenders NEW
Segment ID: CQVIGGCQ
Justtag - FI - Interests - Custom - Sauna NEWNEW!126 966in 30 days

Justtag - FI - Interests - Custom - Sauna NEW

fi
This target group loves sauna in all its forms. In addition, everything related to sauna is of interest to the target group.
Segment name in DSPs: Justtag - FI - Interests - Custom - Sauna NEW
Segment ID: 7YM0VIWO
Justtag - FI - Interests - Custom - Summer Cottage DIY NEWNEW!80 223in 30 days

Justtag - FI - Interests - Custom - Summer Cottage DIY NEW

fi
People whose cottage life includes a bit of DIY and repairs. This target group paints the terrace railings and cottage walls themselves, fixes the dock in the spring, and always finds something to do at the summer cabin.
Segment name in DSPs: Justtag - FI - Interests - Custom - Summer Cottage DIY NEW
Segment ID: JMVGEI9T
Justtag - FI - Interests - Custom - Summer Sales Hunters NEWNEW!156 230in 30 days

Justtag - FI - Interests - Custom - Summer Sales Hunters NEW

fi
Sales are an important part of the target group's holiday activities. These consumers aim to get more for less and actively look for summer deals.
Segment name in DSPs: Justtag - FI - Interests - Custom - Summer Sales Hunters NEW
Segment ID: FUCX3ZZV
Justtag - FI - Interests - Custom - Summer sports NEWNEW!192 727in 30 days

Justtag - FI - Interests - Custom - Summer sports NEW

fi
The segment includes people who want to make the most of summer by staying active. Members of the target group enjoy playing football, racket sports, or staying physically active in general.
Segment name in DSPs: Justtag - FI - Interests - Custom - Summer sports NEW
Segment ID: 5UZRFLDX
Justtag - FI - Interests - Custom - Swimming NEWNEW!119 102in 30 days

Justtag - FI - Interests - Custom - Swimming NEW

fi
People in the target group love swimming and are happy to take a dip in both swimming pools and natural waters.
Segment name in DSPs: Justtag - FI - Interests - Custom - Swimming NEW
Segment ID: QTNPEYGR
Justtag - FI - Interests - Custom - Tech Enthusiasts NEW61 413in 30 days

Justtag - FI - Interests - Custom - Tech Enthusiasts NEW

fi
Shoppers who are actively browsing electronics, gadgets, and other tech products. These consumers are eager for deals on smartphones, laptops, gaming consoles, and accessories during holiday sales
Segment name in DSPs: Justtag - FI - Interests - Custom - Tech Enthusiasts NEW
Segment ID: VHMK1W3V
Justtag - FI - Interests - Custom - Tick (vaccination & prevention) NEWNEW!317 916in 30 days

Justtag - FI - Interests - Custom - Tick (vaccination & prevention) NEW

fi
The target group wants to protect themselves from tick bites and looks for content related to tick vaccination and tick prevention. They also want protection from other insects.
Segment name in DSPs: Justtag - FI - Interests - Custom - Tick (vaccination & prevention) NEW
Segment ID: 3M8EWYYR
Justtag - FI - Interests - Custom - Toy Hunters NEW176 173in 30 days

Justtag - FI - Interests - Custom - Toy Hunters NEW

fi
Targeting parents and family members shopping for toys and games for children. This segment is looking for the best deals on children’s toys and is likely to make bulk purchases for the holiday season.
Segment name in DSPs: Justtag - FI - Interests - Custom - Toy Hunters NEW
Segment ID: ZAK8GFNS
Justtag - FI - Interests - Custom - Travel and Experience Seekers NEW264 711in 30 days

Justtag - FI - Interests - Custom - Travel and Experience Seekers NEW

fi
Shoppers focused on buying travel packages, vacation deals, and experiences. These consumers are especially active during the holiday season, looking for discounted travel and activity deals for the upcoming year.
Segment name in DSPs: Justtag - FI - Interests - Custom - Travel and Experience Seekers NEW
Segment ID: QK7CC9FL
Justtag - FI - Interests - Food - Custom - Culinary enthusiasts NEW253 596in 30 days

Justtag - FI - Interests - Food - Custom - Culinary enthusiasts NEW

fi
Consumers who pay attention to holiday recipes, food products and drinks. Ideal recipients of campaigns advertising exclusive food products, kitchen accessories or holiday menus.
Segment name in DSPs: Justtag - FI - Interests - Food - Custom - Culinary enthusiasts NEW
Segment ID: 3BCC6ZZ3
Justtag - FI - Interests - Food - Custom - Ice Cream Lovers NEWNEW!438 504in 30 days

Justtag - FI - Interests - Food - Custom - Ice Cream Lovers NEW

fi
People who love ice cream. For this target group, summer doesn't arrive without ice cream. These consumers never say no to ice cream.
Segment name in DSPs: Justtag - FI - Interests - Food - Custom - Ice Cream Lovers NEW
Segment ID: T829YWHK
Justtag - FI - Interests - Food - Custom - Summer Treats NEWNEW!362 715in 30 days

Justtag - FI - Interests - Food - Custom - Summer Treats NEW

fi
Summer treats are the way to this target group’s heart. What would summer be without strawberry cake, fresh berries, pancakes, and rhubarb pie?
Segment name in DSPs: Justtag - FI - Interests - Food - Custom - Summer Treats NEW
Segment ID: LBAUIQXO
Justtag - FI - Interests - Shopping - Custom - Christmas Magic Creators NEW40 046in 30 days

Justtag - FI - Interests - Shopping - Custom - Christmas Magic Creators NEW

fi
People interested in purchasing ornaments, decorations and products related to creating a Christmas atmosphere. A perfect segment for brands o ering products in the home decor, kitchen and holiday items categories.
Segment name in DSPs: Justtag - FI - Interests - Shopping - Custom - Christmas Magic Creators NEW
Segment ID: P2B1S3V9
Justtag - FI - Interests - Shopping - Custom - Christmas bargain seekers NEW133 802in 30 days

Justtag - FI - Interests - Shopping - Custom - Christmas bargain seekers NEW

fi
Consumers who are particularly sensitive to promotions, sales and coupons. During the holiday season, they look for the best o ers and price reductions. A segment useful in "last minute" campaigns or promotions.
Segment name in DSPs: Justtag - FI - Interests - Shopping - Custom - Christmas bargain seekers NEW
Segment ID: ZQ8GUXZ1
Justtag - FI - Interests - Shopping - Custom - Exclusive celebrators NEW214 666in 30 days

Justtag - FI - Interests - Shopping - Custom - Exclusive celebrators NEW

fi
Consumers who are only interested in luxury products and do not save on holiday expenses, looking for the highest quality gifts and services.
Segment name in DSPs: Justtag - FI - Interests - Shopping - Custom - Exclusive celebrators NEW
Segment ID: 8M3OQDC5
Justtag - FI - Interests - Shopping - Custom - Family celebrators NEW152 748in 30 days

Justtag - FI - Interests - Shopping - Custom - Family celebrators NEW

fi
Parents looking for gifts, toys and holiday experiences for their children. This segment will work well in campaigns promoting toys, children's clothes or family activities.
Segment name in DSPs: Justtag - FI - Interests - Shopping - Custom - Family celebrators NEW
Segment ID: VUANOX3X
Justtag - FI - Interests - Shopping - Custom - Gift lovers NEW202 340in 30 days

Justtag - FI - Interests - Shopping - Custom - Gift lovers NEW

fi
This segment includes people actively looking for inspiration for Christmas gifts, browsing products online or comparing prices. Perfect to promote holiday o ers, discounts and gift ideas.
Segment name in DSPs: Justtag - FI - Interests - Shopping - Custom - Gift lovers NEW
Segment ID: XODXVR8L
Justtag - FI - Interests - Shopping - Custom - Intensive online shoppers NEW189 767in 30 days

Justtag - FI - Interests - Shopping - Custom - Intensive online shoppers NEW

fi
People who prefer online shopping and use e-commerce more often. A great segment to reach customers through dynamic product ads or personalized recommendations.
Segment name in DSPs: Justtag - FI - Interests - Shopping - Custom - Intensive online shoppers NEW
Segment ID: MJOSDUBT
Justtag - FI - Interests - Technology - Custom - Gadget enthusiasts NEW50 921in 30 days

Justtag - FI - Interests - Technology - Custom - Gadget enthusiasts NEW

fi
People interested in technological innovations who often choose electronics as a gift. It is worth targeting them with campaigns promoting smartphones, laptops, consoles and electronic gadgets.
Segment name in DSPs: Justtag - FI - Interests - Technology - Custom - Gadget enthusiasts NEW
Segment ID: GMYDDGIE
Lifestyle - Entertainment Lover8 495in 31 days

Lifestyle - Entertainment Lover

se
The ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Lifestyle - Entertainment Lover
Segment ID: 8n41e4ap7yma
Lifestyle - The Home Maker2 064in 31 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker127 348in 45 days

Lifestyle - The Home Maker

se
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Lifestyle - The Pleasure Seeker48 076in 31 days

Lifestyle - The Pleasure Seeker

se
Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Lifestyle - The Pleasure Seeker
Segment ID: 8lutjhsziyys
Lifestyle - The Sporty15 521in 45 days

Lifestyle - The Sporty

se
Men who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Lifestyle - The Sporty
Segment ID: 8m5wn0peln0b
Lifestyle - The Techie26 729in 45 days

Lifestyle - The Techie

se
Audiences with a high level of interest in technology, gadgets, gaming and computing. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Lifestyle - The Techie
Segment ID: 8ljqfy8j3fu6
Personal FinanceNEW!1 811in 31 days

Personal Finance

se
People interested in personal finance (insurances, stock trading or real estate). Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - SE - Personal Finance
Segment ID: 8mruvhsnpaji
Personal Finance - Equity Investor32 399in 31 days

Personal Finance - Equity Investor

lv
People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - LV - Personal Finance - Equity Investor
Segment ID: 8nq2zjo7lzfc
Personal Finance - Financial Products and Insurance110 964in 31 days

Personal Finance - Financial Products and Insurance

lv
People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Personal Finance - Financial Products and Insurance
Segment ID: 8o16x3tftnq9
Personal Finance and Economy905in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Real Estate - Home Owners434in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Shopping - Active Online ShoppersNEW!9in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Justtag - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters157 565in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Shopping - Early AdoptersNEW!28 469in 31 days

Shopping - Early Adopters

se
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Shopping - Early Adopters
Segment ID: 8nf1p5p6loau
Shopping - Early AdoptersNEW!171in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Sports - Active Outdoors and Nature271in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Active Outdoors and Nature212 612in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Justtag - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - CyclingNEW!138in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Justtag - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Sport Followers112 877in 45 days

Sports - Sport Followers

se
Audiences who follow sports. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Style and Fashion - Style and Trend Setters279in 31 days

Style and Fashion - Style and Trend Setters

dk
Audience at the forefront of fashion and style. Segment is based on net browsing content.
Segment name in DSPs: Justtag - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion General132 524in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Justtag - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing - Mobile1 054in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Justtag - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!223in 31 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior.
Segment name in DSPs: Justtag - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Purpose of Flight - BusinessNEW!23 830in 31 days

Travel - Purpose of Flight - Business

se
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Travel - Purpose of Flight - Business
Segment ID: 8nqciltqtcsn
Travel - Type of Holiday - Nature194in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r