Justtag Group

Justtag Group - Fuel your campaigns with precision-targeted data!

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360 as well as Xandr. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Turn data into action with hyper-targeted audience insights (FI market)

Unlock precision marketing with data-driven audience insights. Reach the right people, every time. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed especially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Maximize your impact with audiences that matter!

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkanen@justtag.com

How to use Justtag Nordics segments in Adform in Google Display & Video 360 and in Xandr.

All Audience Segments

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Showing 78 of 927 segments.
travel
NameAudience
Lifestyle - The Adventurer2 542in 45 days

Lifestyle - The Adventurer

dk
Audience who like to travel and be active and experience the outdoors. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - DK - Lifestyle - The Adventurer
Segment ID: 8m5un8l0fnen
Shopping - Online Shoppers - Travel and Hotels79 005in 31 days

Shopping - Online Shoppers - Travel and Hotels

fi
People who book travel tickets or hotels online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Shopping - Online Shoppers - Travel and Hotels
Segment ID: 8nqd9mpdhxa9
Travel - Austria3 090in 31 days

Travel - Austria

fi
People browsing weather in Austria
Segment name in DSPs: Justtag - FI - Travel - Austria
Segment ID: 8m5m4ltja3j6
Travel - Beach Travel103 259in 31 days

Travel - Beach Travel

fi
People browsing weather of hot and sunny destinations especially in winter time or following a site of travelling articles of beach holidays.
Segment name in DSPs: Justtag - FI - Travel - Beach Travel
Segment ID: 8ob0wi21mt6i
Travel - Canary Islands22 279in 31 days

Travel - Canary Islands

fi
People browsing weather of Canary Islands
Segment name in DSPs: Justtag - FI - Travel - Canary Islands
Segment ID: 8mrsbooaprnm
Travel - City Helsinki45 644in 31 days

Travel - City Helsinki

fi
People browsing weather of Helsinki but do not live in Uusimaa area
Segment name in DSPs: Justtag - FI - Travel - City Helsinki
Segment ID: 8n2uyxn7xw28
Travel - City Oulu84 064in 31 days

Travel - City Oulu

fi
People browsing weather of Oulu but do not live in the area
Segment name in DSPs: Justtag - FI - Travel - City Oulu
Segment ID: 8mgoruhnl5ck
Travel - City Rovaniemi40 085in 31 days

Travel - City Rovaniemi

fi
People outside of Rovaniemi browsing weather of Rovaniemi.
Segment name in DSPs: Justtag - FI - Travel - City Rovaniemi
Segment ID: 8m5loa0ep4rq
Travel - City Tallinn20 566in 31 days

Travel - City Tallinn

fi
People browsing weather of Tallinn
Segment name in DSPs: Justtag - FI - Travel - City Tallinn
Segment ID: 8om54nrrj7u1
Travel - Destination Kittilä8 935in 31 days

Travel - Destination Kittilä

fi
People browsing weather of Kittilä but do not live in Lapland
Segment name in DSPs: Justtag - FI - Travel - Destination Kittilä
Segment ID: 8m5m3jjpeupj
Travel - Destination Lapland66 424in 31 days

Travel - Destination Lapland

fi
Autumn colors or interested in skiing - people browsing weather of Lapland but do not live there
Segment name in DSPs: Justtag - FI - Travel - Destination Lapland
Segment ID: 8m5m3jjpeupk
Travel - EU City Travelers44 913in 31 days

Travel - EU City Travelers

fi
People who likely have plans to travel to an European city - Browsing weather of EU Cities or reading travelling articles of European cities.
Segment name in DSPs: Justtag - FI - Travel - EU City Travelers
Segment ID: 8ob227dhfwmi
Travel - Estonia25 091in 31 days

Travel - Estonia

fi
People browsing Estonian weather or following a site of travelling articles of Estonia.
Segment name in DSPs: Justtag - FI - Travel - Estonia
Segment ID: 8nzxodmx3oke
Travel - France11 381in 31 days

Travel - France

fi
People browsing weather of France or reading articles of travelling to France.
Segment name in DSPs: Justtag - FI - Travel - France
Segment ID: 8nouksei4jnq
Travel - Germany10 138in 31 days

Travel - Germany

fi
People browsing weather of Germany or following a site of travelling articles of Germany.
Segment name in DSPs: Justtag - FI - Travel - Germany
Segment ID: 8nouksei4jnw
Travel - Great Britain7 176in 31 days

Travel - Great Britain

fi
People browsing weather of Great Britain or reading travelling articles of Great Britain.
Segment name in DSPs: Justtag - FI - Travel - Great Britain
Segment ID: 8nzxodmx3ok3
Travel - Greece25 539in 31 days

Travel - Greece

fi
People browsing weather of Greece or reading travelling articles of Greece.
Segment name in DSPs: Justtag - FI - Travel - Greece
Segment ID: 8n2vf7jr1rs7
Travel - Interested in Finland2 520in 60 days

Travel - Interested in Finland

dk
People who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content
Segment name in DSPs: Justtag - DK - Travel - Interested in Finland
Segment ID: 8m61awq51ixh
Travel - Interested in Finland13 492in 60 days

Travel - Interested in Finland

no
People who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content
Segment name in DSPs: Justtag - NO - Travel - Interested in Finland
Segment ID: 8m61awq51ixi
Travel - Interested in Finland23 783in 45 days

Travel - Interested in Finland

se
People who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content.
Segment name in DSPs: Justtag - SE - Travel - Interested in Finland
Segment ID: 8m61awq51ixj
Travel - Italy21 969in 31 days

Travel - Italy

fi
People browsing weather of Italy or reading travelling articles of Italy.
Segment name in DSPs: Justtag - FI - Travel - Italy
Segment ID: 8nzxodmx3ok2
Travel - Latvia3 407in 31 days

Travel - Latvia

fi
People browsing weather of Latvia
Segment name in DSPs: Justtag - FI - Travel - Latvia
Segment ID: 8nzxodmx3okf
Travel - Long-haul Holidays57 747in 45 days

Travel - Long-haul Holidays

fi
People browsing weather of long-haul holiday destinations (Asia, Caribbean, America, Africa, Middle-East) or reading travelling articles of long-haul destinations.
Segment name in DSPs: Justtag - FI - Travel - Long-haul Holidays
Segment ID: 8luwh78lh1rz
Travel - Norway3 900in 31 days

Travel - Norway

fi
People browsing weather of Norway or reading travelling articles of Norway.
Segment name in DSPs: Justtag - FI - Travel - Norway
Segment ID: 8mgp86o736ru
Travel - Poland5 492in 31 days

Travel - Poland

fi
People browsing weather of Poland.
Segment name in DSPs: Justtag - FI - Travel - Poland
Segment ID: 8mgp86o736rv
Travel - Portugal10 663in 31 days

Travel - Portugal

fi
People browsing weather of Portugal or reading travelling articles of Portugal.
Segment name in DSPs: Justtag - FI - Travel - Portugal
Segment ID: 8ob0ru6m4rci
Travel - Purpose of Flight - Business157 675in 31 days

Travel - Purpose of Flight - Business

fi
People who mostly travel for business. Segment modeling is based on online tpanelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Purpose of Flight - Business
Segment ID: 8mh8wwcuedqy
Travel - Purpose of Flight - BusinessNEW!16in 31 days

Travel - Purpose of Flight - Business

dk
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Purpose of Flight - Business
Segment ID: 8mh9r0kcgbks
Travel - Purpose of Flight - BusinessNEW!1in 31 days

Travel - Purpose of Flight - Business

se
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Travel - Purpose of Flight - Business
Segment ID: 8nqciltqtcsn
Travel - Region - Africa4 458in 31 days

Travel - Region - Africa

fi
People browsing weather of African tourist destinations (Cape Verde, Egypt, Mauritius, Seychellines, South Africa, Tunisia, Morocco) or reading travelling articles of Africa.
Segment name in DSPs: Justtag - FI - Travel - Region - Africa
Segment ID: 8lju24r1dr6i
Travel - Region - Asia9 140in 31 days

Travel - Region - Asia

fi
People browsing weather of Vietnamese, Malaysia, Japan, Thailand, China, India, Maldives, Cambodia or Indonesia.
Segment name in DSPs: Justtag - FI - Travel - Region - Asia
Segment ID: 8mh3cpftqla2
Travel - Region - Asian Beaches7 032in 31 days

Travel - Region - Asian Beaches

fi
People browsing weather of Asian beach destinations
Segment name in DSPs: Justtag - FI - Travel - Region - Asian Beaches
Segment ID: 8lju92a9fpfo
Travel - Region - Asian Cities7 511in 31 days

Travel - Region - Asian Cities

fi
People browsing weather of Asian cities.
Segment name in DSPs: Justtag - FI - Travel - Region - Asian Cities
Segment ID: 8m60cbblw7xt
Travel - Region - BalkansNEW!16 319in 45 days

Travel - Region - Balkans

fi
People browsing weather of Balkans tourist destinations (Bosnia&Hertsegovina, Croatia, Serbia, Bulgaria or Slovenia) or reading travelling articles of Balkans.
Segment name in DSPs: Justtag - FI - Travel - Region - Balkans
Segment ID: 8neqk20f7vmk
Travel - Region - BalticsNEW!28 614in 31 days

Travel - Region - Baltics

fi
People browsing weather of destinations in Baltic (Estonia, Latvia or Lithuania).
Segment name in DSPs: Justtag - FI - Travel - Region - Baltics
Segment ID: 8nqao7hegum9
Travel - Region - Central Europe and UKNEW!32 578in 31 days

Travel - Region - Central Europe and UK

fi
People browsing weather of destinations in Central Europe or UK or Ireland (Austria, Czech Republic, Germany, Hungary, Ireland, Netherlands, Poland or Switzerland)
Segment name in DSPs: Justtag - FI - Travel - Region - Central Europe and UK
Segment ID: 8o1drql9tcr1
Travel - Region - Central and Southern AmericaNEW!9 517in 31 days

Travel - Region - Central and Southern America

fi
People browsing weather or travel articles of countries in Central or Southern America.
Segment name in DSPs: Justtag - FI - Travel - Region - Central and Southern America
Segment ID: 8o1dqlmk4trv
Travel - Region - Nordic CountriesNEW!26 146in 31 days

Travel - Region - Nordic Countries

fi
People browsing weather of destinations in Nordic Countries (Denmark, Iceland, Norway, Sweden).
Segment name in DSPs: Justtag - FI - Travel - Region - Nordic Countries
Segment ID: 8o1drql9tcr0
Travel - Region - Southern EuropeNEW!140 313in 31 days

Travel - Region - Southern Europe

fi
People browsing weather of destinations in South Europe (France, Greece, Italy, Portugal, Spain or Balkans).
Segment name in DSPs: Justtag - FI - Travel - Region - Southern Europe
Segment ID: 8n44h50vgqcy
Travel - Region - United States or Canada16 409in 31 days

Travel - Region - United States or Canada

fi
People browsing weather of United States
Segment name in DSPs: Justtag - FI - Travel - Region - United States or Canada
Segment ID: 8nzxodmx3okh
Travel - Russia3 038in 45 days

Travel - Russia

fi
People browsing weather of Russia
Segment name in DSPs: Justtag - FI - Travel - Russia
Segment ID: 8np0deyxnj7j
Travel - Ski Tourists in Finland29 748in 31 days

Travel - Ski Tourists in Finland

fi
People browsing weather of Finnish ski resorts.
Segment name in DSPs: Justtag - FI - Travel - Ski Tourists in Finland
Segment ID: 8nzxgih0b9y8
Travel - Spain79 975in 31 days

Travel - Spain

fi
People browsing Spanish weather or reading travelling articles of Spain.
Segment name in DSPs: Justtag - FI - Travel - Spain
Segment ID: 8nouksei4jnp
Travel - Sweden19 545in 31 days

Travel - Sweden

fi
People browsing weather of Sweden
Segment name in DSPs: Justtag - FI - Travel - Sweden
Segment ID: 8ob6kdj4vaxu
Travel - Tourism in Finland344 962in 31 days

Travel - Tourism in Finland

fi
Audience who are interested areas outside their home area in Finland. Segment is based on net browsing content.
Segment name in DSPs: Justtag - FI - Travel - Tourism in Finland
Segment ID: 8mgynwdbyp6i
Travel - Travel Enthusiasts2 104in 31 days

Travel - Travel Enthusiasts

dk
People searching for travel destinations or browsing traveling sites. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - DK - Travel - Travel Enthusiasts
Segment ID: 8m5mk4vj221m
Travel - Travel Enthusiasts11 571in 31 days

Travel - Travel Enthusiasts

se
People browsing travel related content. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Travel - Travel Enthusiasts
Segment ID: 8mgpnm91gknp
Travel - Travel Enthusiasts5 381in 45 days

Travel - Travel Enthusiasts

no
People who are interested in travelling. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Travel - Travel Enthusiasts
Segment ID: 8mrsr5yot0j0
Travel - Travel Enthusiasts226 140in 31 days

Travel - Travel Enthusiasts

lv
People keen on travelling in general. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Justtag - LV - Travel - Travel Enthusiasts
Segment ID: 8nepd4r66g31
Travel - Travel Enthusiasts1 208 966in 31 days

Travel - Travel Enthusiasts

fi
People keen on travelling in general. Segment modeling is based on online panelists' responses as well as net browsing content.
Segment name in DSPs: Justtag - FI - Travel - Travel Enthusiasts
Segment ID: 8ob5lzk59vgu
Travel - Travel Enthusiasts with High Income160in 31 days

Travel - Travel Enthusiasts with High Income

dk
Travel enthusiasts with high household income (over Eur 54 000 / DKK 400 000). Segment is a combination of modeled segments based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Travel Enthusiasts with High Income
Segment ID: 8lju92a9fpgu
Travel - Travel Enthusiasts with High Income607in 31 days

Travel - Travel Enthusiasts with High Income

se
Travel enthusiasts with high household income (over Eur 47 000). Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Travel - Travel Enthusiasts with High Income
Segment ID: 8lju92a9fpgw
Travel - Turkey9 032in 31 days

Travel - Turkey

fi
People browsing weather of Turkey or following a site of travelling articles of Turkey
Segment name in DSPs: Justtag - FI - Travel - Turkey
Segment ID: 8ob0ru6m4rcn
Travel - Type of Holiday - All Inclusive Resort1 407 360in 31 days

Travel - Type of Holiday - All Inclusive Resort

fi
Travelers who are interested in all inclusive -holidays. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8msc09bp5ast
Travel - Type of Holiday - All Inclusive Resort592in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk
People who are interested in travelling to all inclusive resorts. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8mscuixn9d0h
Travel - Type of Holiday - Beach Holiday2 118 858in 31 days

Travel - Type of Holiday - Beach Holiday

fi
Travelers who are interested in beach holidays. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Beach Holiday
Segment ID: 8msc09bp5asu
Travel - Type of Holiday - Beach Travel1 044in 31 days

Travel - Type of Holiday - Beach Travel

dk
People searching for travels to sunny beaches. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Beach Travel
Segment ID: 8m5mkcqfamfe
Travel - Type of Holiday - Camping/Caravanning450in 31 days

Travel - Type of Holiday - Camping/Caravanning

dk
People who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8n3fy2yjbw15
Travel - Type of Holiday - Camping/Caravanning208 854in 31 days

Travel - Type of Holiday - Camping/Caravanning

fi
Travelers who like camping or caravan trips. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8nei78pe3ofg
Travel - Type of Holiday - Charter/Package786in 31 days

Travel - Type of Holiday - Charter/Package

dk
People who are interested in package holidays. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Charter/Package
Segment ID: 8mscuixn9d0i
Travel - Type of Holiday - Charter/Package1 384 790in 31 days

Travel - Type of Holiday - Charter/Package

fi
Travelers who are interested in charter or package trips. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Charter/Package
Segment ID: 8n3f3xhu3wsp
Travel - Type of Holiday - City Break553in 45 days

Travel - Type of Holiday - City Break

dk
People interested in travelling to European cities. Segment is based on site content browsing.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - City Break
Segment ID: 8mgqpalgqy58
Travel - Type of Holiday - City Break2 163 355in 31 days

Travel - Type of Holiday - City Break

fi
Travelers who are interested in City breaks. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - City Break
Segment ID: 8msc09bp5asv
Travel - Type of Holiday - Cooking Excursions14 528in 31 days

Travel - Type of Holiday - Cooking Excursions

fi
Travelers who are interested in cooking excursions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Cooking Excursions
Segment ID: 8npzw7eui3yi
Travel - Type of Holiday - Cruises2 160 364in 31 days

Travel - Type of Holiday - Cruises

fi
Travelers who are interested in cruises. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Cruises
Segment ID: 8nei78pe3ofh
Travel - Type of Holiday - Golf Holiday41in 45 days

Travel - Type of Holiday - Golf Holiday

dk
People who are specifically interested in golf destinations when travelling
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Golf Holiday
Segment ID: 8n3fy2yjbw17
Travel - Type of Holiday - Golf Travelers18 598in 31 days

Travel - Type of Holiday - Golf Travelers

fi
Golf players who are interested in golf destinations or golf holidays in general. Segment modeling is based on online panelists' responses and on golf site browsing.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Golf Travelers
Segment ID: 8mh3jnwmw2as
Travel - Type of Holiday - Long Weekend Getaways2 106 849in 31 days

Travel - Type of Holiday - Long Weekend Getaways

fi
Travelers who like to do long weekend getaways. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8msc7l6lxckk
Travel - Type of Holiday - Long Weekend Getaways1 373in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8n3fy2yjbw16
Travel - Type of Holiday - Nature1 485 721in 31 days

Travel - Type of Holiday - Nature

fi
Travelers who like to visit nature attractions on their holidays.. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Nature
Segment ID: 8mh943n3nyfc
Travel - Type of Holiday - Nature500in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
Travel - Type of Holiday - Shopping Excursions1 399 541in 31 days

Travel - Type of Holiday - Shopping Excursions

fi
Travelers who are interested in shopping excursions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8mh8wwcuedr2
Travel - Type of Holiday - Shopping Excursions610in 31 days

Travel - Type of Holiday - Shopping Excursions

dk
People who are interested in shopping excursions when traveling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8nej1kreke3p
Travel - Type of Holiday - Ski/Snowboard Winter Outings127 217in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

fi
Travelers who are interested in ski winter outings. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - FI - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8mh8wwcuedr3
Travel - Type of Holiday - Ski/Snowboard Winter Outings296in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8n3fy2yjbw14
Travel - Vaccination Countries128 630in 31 days

Travel - Vaccination Countries

fi
People browsing weather of countries that require vaccination. (Not available in Google)
Segment name in DSPs: Justtag - FI - Travel - Travel Vaccination Countries
Segment ID: 8mgp86o736s3
Travel - World Travelers1 032 723in 31 days

Travel - World Travelers

fi
People browsing weather forecasts of destinations abroad
Segment name in DSPs: Justtag - FI - Travel - World Travelers
Segment ID: 8mrsbooaprnz
Travel - World Travelers with High Income244 499in 31 days

Travel - World Travelers with High Income

fi
Travel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Justtag - FI - Travel - World Travelers with High Income
Segment ID: 8mh3jnwmw2a9